Email template featuring personalization powered by liquid templating

Hull The Crow's Nest: Personalized, omnichannel lead nurturing

<p>Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},</p>What’s the gap between subscribing to a newsletter (like this one), and being ready &amp; excited to talk to sales? {% if customer.clearbit_company-description contains "trial" OR "try"&nbsp;OR "free" %}Or signup to try {% if customer.clearbit-employment_name == blank %}your product{% else %}customer.clearbit-employment_name?{% endif %}{% endif %}<p></p>
<p>This week, we’ve spotted a number of powerful lead nurturing tactics teams are doing on Hull to optimize the mid-funnel for outsized results. We’ve seen other data-driven teams increase lead-to-opportunity by 400%, others triple lead-to-SQL conversion, and others triple email open rates.</p>
<p>In this post you’ll learn how {% if customer.clearbit-employment_name == blank %}your team{% else %}{{customer.clearbit-employment_name &nbsp;| capitalize}}{% endif %} can copy:</p>
<ul>
<li>The content &amp; research strategy they use to identify what will work best</li>
<li>The segmentation methods they use to maximize conversions</li>
<li>The data sources they use to progressively profile each lead</li>
<li>The hack they use to nurture at both account and person level</li>
</ul>
<p><a href="https://www.hull.io/blog/lead-nurturing/">Read the post on the all-new Hull blog</a></p>
<p>If you enjoyed this post, I’d appreciate your support in sharing it on <a target="_blank" href="https://twitter.com/hull/status/971049078267240448">Twitter</a> and {% if customer.social_profiles-growthhackers == blank %}<a target="_blank" href="https://www.linkedin.com/feed/update/urn:li:activity:6376814753611857920/">LinkedIn</a>{% else %}<a target="_blank" href="https://growthhackers.com/articles/spotted-personalized-omnichannel-lead-nurturing">GrowthHackers</a>{% endif %}. And I'd love to hear your thoughts on Twitter or just reply to this email.</p>
<p>Thanks{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% endif %},</p>
<p>&nbsp;</p>
<p>Ed Fry<br>
<strong>Growth <a href="https://twitter.com/hull">@hull</a></strong><br>Twitter <a href="https://twitter.com/edfryed">@edfryed</a><br>
<em>Kraken is coming</em></p>