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SEO Checklist

SEO Checklist

Source: (Case Study) This SEO Checklist = 48.7% More Organic Traffic

  1. Step #1: Delete “Dead Weight” Pages
  • WordPress category and tag pages
  • Outdated blog posts
  • Low-quality blog posts
  • Ecommerce product pages with zero sales
  • Archive pages
  • Thin content/boilerplate content
  • Old services pages
  1. Step #2: Fix On-Site Issues and Errors
  • Duplicate or missing title tags
  • Duplicate description tags
  • Broken links
  • Images with missing alt text
  • Pages blocked by Robots.txt
  • 302 redirects that should be 301 redirects
  1. Step #3: Optimize High-Priority Pages for On-Page SEO
  • Apply techniques from On-Page SEO Guide
  • add target keyword (“questions to ask references”) to the body of the article
  • sprinkle LSI keywords (like “business references”) into the content
  1. Step #4: Optimize for CTR
    1. Skill #1: Optimizing your organic click-through-rate (CTR)
    1. Skill #2: I’ll cover this skill in the next step (step #5)
  2. Step #5: Reduce Bounce Rate and Boost Dwell Time (User Experience Signals)
  • optimize your site for user experience signals:
  • pull content above the fold (also reduce dead/unused space)
  • make post introductions “sticky” & compelling (use bucket brigade techniques)
  • improve content readability
  1. Step #6: Boost Site Speed
  1. Step #7: Create and Publish a Skyscraper Post

Further reading (via actionable checklists)

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