Source: (Case Study) This SEO Checklist = 48.7% More Organic Traffic
- Step #1: Delete “Dead Weight” Pages
- WordPress category and tag pages
- Outdated blog posts
- Low-quality blog posts
- Ecommerce product pages with zero sales
- Archive pages
- Thin content/boilerplate content
- Old services pages
- Step #2: Fix On-Site Issues and Errors
- Duplicate or missing title tags
- Duplicate description tags
- Broken links
- Images with missing alt text
- Pages blocked by Robots.txt
- 302 redirects that should be 301 redirects
- Step #3: Optimize High-Priority Pages for On-Page SEO
- Apply techniques from On-Page SEO Guide
- add target keyword (“questions to ask references”) to the body of the article
- sprinkle LSI keywords (like “business references”) into the content
- Step #4: Optimize for CTR
- Skill #1: Optimizing your organic click-through-rate (CTR)
- use techniques from this video: https://youtu.be/L_6zAGJ-JO4
- look at Adwords ads for keywords, like “job boards”:
- Skill #2: I’ll cover this skill in the next step (step #5)
- Step #5: Reduce Bounce Rate and Boost Dwell Time (User Experience Signals)
- optimize your site for user experience signals: https://youtu.be/lyiikzjg9a0
- pull content above the fold (also reduce dead/unused space)
- make post introductions “sticky” & compelling (use bucket brigade techniques)
- improve content readability
- Step #6: Boost Site Speed
- Test your site's speed with:
- Step #7: Create and Publish a Skyscraper Post
- The Skyscraper Technique (in 3 Steps)
- Find Proven Linkable Assets.
- Make Something Even Better.
- Reach Out to The Right People.
Further reading (via actionable checklists)