##How distributed trust systems can solve the Kenysian beauty problem and create a more efficient startup ecosystem
One of the most persistent in modern market systems is the Kenysian beauty contest. In short, when asked to pick the most beautiful person, the most profitable and efficient strategy is to predict what other people will predict, not attempt to converge on what is actually the most beautiful. Modern market systems inevitably follow this trajectory.
A distributed trust ledger may follow a different logic than a market and create other tracks complementary to it. Numerous "social web" systems in which karma or other points are accumulated show divergent logics. Example services are Amazon reviews, Wikipedia articles, Facebook likes, Facebook friends, Twitter followers, Instagram likes, and aggregation services like Klout. In many cases, there is a very significant divergence between people who have some sort of accumulated social capital via their contributions and financial capital.
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