Ejemplo de usuo de PHPWord con y sin plantillas

WordController.php

<?php

namespace App\Http\Controllers;

use Illuminate\Http\Request;

class WordController extends Controller
{
    /**
     * Generamos un archivo de word
     * 
     */
    public function index()
    {
        $phpWord = new \PhpOffice\PhpWord\PhpWord();

        $section = $phpWord->addSection();

        $description = "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod

                        tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,

                        quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo

                        consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse

                        cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non

                        proident, sunt in culpa qui officia deserunt mollit anim id est laborum.";


        $section->addImage("http://itsolutionstuff.com/frontTheme/images/logo.png");

        $section->addText($description);

        $objWriter = \PhpOffice\PhpWord\IOFactory::createWriter($phpWord, 'Word2007');

        $objWriter->save(storage_path('helloWorld.docx'));

        return response()->download(storage_path('helloWorld.docx'));
    }

    /**
     * Generamos un archivo de word
     * desde una plantilla en el sistema
     */
    public function template()
    {
        $path = storage_path() . "/app/public/";
        //dd($path . 'template.docx');
        $template = new \PhpOffice\PhpWord\TemplateProcessor($path . 'template.docx');

        $template->setValue('nombre', 'Gerardo Belot');
        $template->setValue('email', 'gbelot2003@hotmail.com');

        $template->saveAs(storage_path('template1.docx'));

        return response()->download(storage_path('template1.docx'));
    }
}