Tumblr has had a history of problematic downtime, but none as excruciating as this most recent debacle.
A couple of notes:
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Tumblr is horribly opaque in regards to its system status. Some transparency would be nice. Look to status.github.com for inspiration.
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I think it is safe to say that a lot of folks and businesses now consider Tumblr a mission critical piece of infrastructure.
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I am not a customer of Tumblr, I am just a user. I'm not paying for my Tumblr account; nobody is. At this point in Tumblr's operation, I get the sense that the only true customers will be advertisers of some kind in the near future. I'd like to pay for my Tumblr account. At least then Tumblr would have somebody to answer to.