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Tips for creating and growing a new Discord server

This guide is kept up-to-date as Discord and available resources change!
A basic server template is available here

Creating and Growing a Discord Server

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Introduction

Hello! I'm jagrosh#4824! I'm writing this guide to try to help new server owners set up and grow their servers, which is a commonly-requested topic. It's very easy to go about this the wrong way, so it's best to be prepared and make smart decisions so that your community can flourish!

Background

You might be wondering: why am I qualified to write this guide? Excellent question! Well, I've created several successful Discord servers, including the Monster Hunter Gathering Hall (120,000+ members, game community), a bot support server (7,000+ members), and two bot community servers (100,000+ members and 50,000+ members). I also help moderate several large servers, and I am a Discord partner. Finally, I am very familiar with the technical aspects of Discord, which are useful for setting up servers and permissions.

Part 1: Should I make a server?

This is an important question. Just because you can make a server doesn't mean you should. When you're making your server, make sure to ask yourself these questions:

  • Is this something that you are passionate about? Don't make a server just for the sake of making one. You should be highly interested in the topic and want to improve the community for that topic. You should also be knowledgible about the topic and able to help newcomers and experienced members alike.
  • Does this server have one specific topic? If your server is a "generic gaming server" or "generic public server" or "random server" or "memes" or any variation, then it is not going to grow. Frankly, no one is interested in joining a server that doesn't have a defined topic. If you take a look at the biggest and most-popular servers on Discord, they all have a specific topic, like "Overwatch" or "World of Warcraft Druids" or "Discord API". If you want your server to become popular, you must pick a specific topic.
  • Do any other servers for this topic exist? Once you've decided on a topic, you need to figure out if a server for that topic already exists. For example, don't make a server about "League of Legends," because one already exists. If a server for your topic already exists, you should join the existing server and contribute to the existing community instead of trying to create a new server for the exact same topic! However, it's possible that there doesn't exist a server for "League of Legends Demacia Lore," so that would be a perfectly-fine topic to create a server for. (If you don't know if a server already exists, see the "Resources" section at the bottom of this document)
  • Does the topic benefit from having a Discord server? For some topics, there is no benefit to having a Discord server. Discord is great for real-time communication via text and voice. Make sure that the topic is one that can be discussed in these ways.
  • Do you need to own the server? This is probably the most important question. Obviously, you're here because you want to set up a server, advertise it, and grow a community. The question is, would you be willing to give ownership and all permissions to someone else if it meant that the community would grow better? If you would not be willing to give ownership to improve the community, you need to stop reading this guide right now and delete the server. Servers aren't things to "show off" because they are popular; they are communities of real people that want to communicate, and you need to care more about that community than about who "owns" the server itself. This is something you must accept if you want to create a community: that if the community would do better without you, you need to be able to give it up to someone who will perform better.

If you've answered these questions according to the guidelines, you're ready to start setting up the server!

Part 2: Setting up the server

This section is still in-progress and should just be used as a basic guide. Click here for a basic template that you can use as a starting point!

Channels

The key to good channel structure is keeping important information easy to find, and categorizing everything as appropriate. An example of a structure for a "Minecraft Redstone" server might be:

 ⌵ Information
   # rules
   # announcements
   # contests
 ⌵ General
   # lobby
   # off-topic
   🔊 Voice
 ⌵ Projects
   # survival_redstone
   # creative_redstone
   # command_blocks
   # map_sharing
 ⌵ Mods
   # mod_chat
   # mod_log

Tips:

  • Channel Order - Keep the 'rules' or 'info' channels near the top; remember that when someone first joins the server, they'll see whatever the first visible channel is (unless the invite they join points somewhere else)!
  • Invites - I normally don't give people the 'Create Instant Invite' permission via role, and instead create a manual override allowing it only for the 'rules' channel. This means that if someone wants to invite their friend to the server, the friend will see the rules channel first!
  • NSFW Channels - A good rule of thumb is: don't. There is a reason why you might want to create a NSFW channel, and that reason is if the core topic of the server has a NSFW component. For example, some television shows have scenes that might be not appropriate for underage viewers; a NSFW channel would be useful for discussions about these scenes. Don't make a NSFW channel if it doesn't relate specifically to the server.

Roles

  • "Member" Roles - "Member" roles (or equivalent) can be useful if you want members to agree to a set of rules (usually via a bot command) or if you want to check out people before manually giving them the role and letting them join the server. DO NOT have a bot give every single new member a role right when they join. Why? Giving everyone a role prevents some of Discord's useful features from being possible. The most important is the Verification Level. For large servers, it is important to make sure that all users have verified accounts (linked an e-mail to their account) to avoid spam and raids. However, the server's Verification Level does not apply to anyone with a role, so if you give everyone a role when they join, you are essentially setting your server Verification Level to "None" and leaving yourself wide open to all kinds of attacks. Additionally, the "Prune Members" feature becomes useless as you cannot prune members with roles.
  • Staff/Mod Roles - I often find it useful to have a colorless role that is given to all Staff (regardless of what kind of staff) to keep the sidebar more organized (I make sure the "Display role members separately from online members" is checked for 'Staff' and unchecked for the other roles). Then, each type of staff has a role with a name and color corresponding to the type of staff they are (Moderator, Event Manager, etc).
  • Bot Roles - Never give bots more permissions than they need!! This is extremely important and a mistake that a lot of people make. Remember, if you give a bot a permission, you are effectively giving that permission to anyone with the bot's token. Usually this is just the owner of the bot, but if they are careless and leak their token, it could be anyone. Most bot invite links come with a preset list of permissions, but if you want to add the bot without giving any permissions right away (and giving the permissions manually later), you can remove the &permissions=NUMBERS section of the invite link.

Part 3: Advertising

First of all, I'd like to describe what I mean by advertising. I don't mean trying to get random users to join your server. I know that a lot of people are desparate to increase their member count, but quality is always more important than quantity. You only want people to join if they are actually interested in the server. This will lead to continued success and high-quality discussion. When I discuss advertising, the goal is to make it so that people who are looking for a server about your topic will be able to easily find your server!

  • Listing Sites - Check out the resources at the bottom of this guide; there are a few server listing sites that I highly recommend. These sites have been curated due to their SEO (search-engine optimization) and ability to lead interested users to the right servers for specific topics.
  • External Outreach - Look for subreddits/forums/other resources that share the same topic as your Discord server. Make sure to let users know that you've created a Discord server all about the topic that they enjoy! (Make sure to do this politely though; nobody likes someone spamming links!). Depending on the responses, you might need to make some changes on your server if you want the external communities to support you. Do it! It's very important to get the current communities for the topic involved!
  • Don't spam your invite link on random Discord servers! - This is extremely important. If you just ask random people to join, and they aren't interested in the topic, there is a high chance they will either a) leave or b) troll. You don't want either of these. What you want is for all (or at least most) of your new members to be people that actually care about the topic. Don't be discouraged if it grows slowly at first! It's better to have 10 members that care than 1,000 members that don't.
  • Get Involved with your own server - Don't step out of the community to try to fill an "owner" role. Just be part of the community, because the best and most reliable source of advertising is people telling their friends.

Part 4: Tips

These are just some generic tips that usually correlate with success.

  1. Don't separate the "Owner" in the member sidebar. Usually, a role should only be "displayed separately" or "hoisted" if people need to be able to easily see who is in that role. For example, it's usually good to hoist "Moderators" so that someone can easily ping them if needed. However, hoisting roles like "Owner" just looks narcisistic. It is also very rare for someone to need to speak to the owner rather than a moderator. If you trust your moderators (which you should) then you can trust them to redirect a user to you if contacting the owner is actually necessary.
  2. Don't use any kind of "levels" or "exp" system. Don't give points or award roles for chatting. This is the quickest and easiest way to drown out any real conversation. People are much more engaged in a community if every who is talking is talking because they are interested in the server, not just because they want points. If you are having trouble keeping people engaged, hold events that relate to the topic! Also, keep in mind that "having a role" is not an incentive for people to talk. If someone just wants a role, they could just join some other server that gives them one. Make your server stand out by having real and relevant conversation, and then you don't need to incentivise people to talk!
  3. Only have as many moderators as the server needs. It might be tempting to start adding a bunch of moderators as soon as there is some activity, or as soon as the first bad thing happens, but don't be too quick. Make sure that you completely and fully trust your moderators before adding them, and don't add too many. Early on, you probably only need one or two mods just to make sure that you have all timezones covered. A decent estimate for moderator counts is 1 mod per 1000 members, and 1 admin per 10 mods. This varies a lot based on the nature of the server of course.
  4. Do not advertise to random people, nor on random servers, nor reward people for inviting friends. Unsolicited advertising breaks Discord's Terms of Service, so if you send random invites, or even have a system that encourages people to do that, you're breaking the ToS and your server and/or account could be shut down! Follow the rules!
  5. Think about why YOU would want to join a server. Don't follow certain practices or add certain things just because you saw someone else do it, do things because they make your server something you want to be a part of! This is something that so many servers mess up; they add bots or certain channels just because they saw another server with them and not because it actually makes the server more enjoyable.

Resources

Server Listing Websites

  • https://invite.gg - This site is great for getting a customized invite link that can easily distinguish your server.
  • https://www.discordservers.com/ - This is likely the most popular listing site, and allows you to provide a small description about your server. This is very useful when people are searching for the topic of your server.
  • https://www.carbonitex.net/discord/servers - Carbonitex is great for keeping various stats about your server, including members, activity, and messages. The list here is also often used to rank servers by member count.

Moderation/Management Bots

  • blargbot - http://blargbot.xyz/ - This bot can be used to customize your server in almost any way you can imagine. It has a strong custom command implementation that lets you make whatever commands your server is going to need. It can log messages and record moderation actions, and even have some basic automoderation if needed.
  • Vortex - https://github.com/jagrosh/Vortex/wiki - This is a basic moderation and auto-moderation bot. It doesn't require any setup for the basic commands (using native Discord permissions for its checks), and it's easy to set up some basic auto-moderation for preventing spam, advertisements, and raids.
  • Auttaja - https://auttaja.io/ - Commonly used for it's 'gatekeeper' functionality, which can help with mitigating problem-users from entering your server in the first place.

Utility/Information Bots

Game Bots

Probably not a good idea. You don't need any game bots. Most game bots are public bots that any server can add, and they don't help your server stick out from the crowd. Additionally, these bots are almost never related to the topic of the server, and rarely provide constructive and meaningful conversation related to the topic of the server. The one exception to this suggestion would be to have a custom-built game bot that relates directly to the topic of your server.

Bot Sites

Other Guides

@zvzi
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zvzi commented Nov 10, 2020

hey jagrosh aren't you the person that made yggdrasil i really love that bot <3

@zvzi
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zvzi commented Nov 10, 2020

Hey these are really good tips! But i have one question, is dm advertising forbidden? I heard things like 'dm advertising is not allowed' I need help.

@karennnnnnnnn
yes, dm advertising with people you don't know is forbidden unless the recipient gave you permission to send the invite to them

@Lavya-Gohil
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Lavya-Gohil commented Dec 9, 2020

1 mod per 1000 members?

yeah cause 1 mod can handle 1k member. My server is still not growing with these tips! I recommend u using ur own ideas don't use these tips

@jagrosh
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jagrosh commented Jan 6, 2021

yeah cause 1 mod can handle 1k member

The number of moderators per members can vary depending on the size and activity of the server. In large servers, it's not uncommon to have 1 mod per 10,000 members, whereas smaller servers may have 1 mod per 100 members. Keep in mind that as servers usually continue to grow in members, the number of active members does not increase at the same rate (as some older members may become inactive but not leave the server). Another - possibly better - metric would be "enough mods to handle a problem in any timezone."

@KingCodeSquid
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KingCodeSquid commented Jan 15, 2021

[advertisement removed by jagrosh]

@Zakkader
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Zakkader commented Jan 22, 2021

Mah dude can I have one mod for every 10 members. I just started out but as far as I have seen in lots of server they give mods or every 15 people they have?
Is that ok

@Zakkader
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Zakkader commented Jan 22, 2021

1 mod per 1000 members?

yeah cause 1 mod can handle 1k member. My server is still not growing with these tips! I recommend u using ur own ideas don't use these tips

I am not sure for me its kinda works but not completely. You could just use parts of this resource and use some of yours that would be great!

@jagrosh
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jagrosh commented Jan 25, 2021

Mah dude can I have one mod for every 10 members. I just started out but as far as I have seen in lots of server they give mods or every 15 people they have?
Is that ok

Again, it depends on the size of the server and availability of the mods. As long as active timezones are covered and the server has the tools available for mods to be able to handle various-sized problems, then you should be fine. As a point of reference, my server with 100,000 members has around 15 mods and 1 mod bot, and I don't think we'd ever need more than 20 mods. That's over 5,000 members per mod, and we are able to deal with most issues immediately. Servers with a younger demographic may need more mods.

@Deveroonie
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Deveroonie commented Jan 30, 2021

I often find it useful to have a colorless role that is given to all Staff (regardless of what kind of staff) to keep the sidebar more organized (I make sure the "Display role members separately from online members" is checked for 'Staff' and unchecked for the other roles)

Sure, if you want the sidebar to look like crap

@echan00
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echan00 commented Jan 31, 2021

I surprised that it is simply concluded that game bots don't help. Games are the best form of engagement and getting users to come back. Some games can help engage your community and build stronger bonds between players.

@jagrosh
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jagrosh commented Feb 1, 2021

I surprised that it is simply concluded that game bots don't help. Games are the best form of engagement and getting users to come back. Some games can help engage your community and build stronger bonds between players.

Game bots don't make your server stand out from any other server though, unless you've built your own game bot in-house. Most game bots can be added by any server, and thus there's no reason why people would feel obligated to use them in your server as opposed to any other server with the bot. Additionally, they often get spammy and detract from the real topic of the server, and end up being more of a distraction than a way to get solid conversation about the server's topic.

If you built a custom and private game bot that related directly to the server's topic, then a game bot could be useful; otherwise it seems like a distraction and anybody could get the same experience on any other server.

@spfvi-YT
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spfvi-YT commented Feb 5, 2021

[Advertisement removed by jagrosh]

@austinhuang0131
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austinhuang0131 commented Feb 26, 2021

Reminder

Additionally, the "Prune Members" feature becomes useless as you cannot prune members with roles.

You're now allowed to include roles on prune so

@SidJas
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SidJas commented Mar 12, 2021

Hello!
Great post, thank you for the effort.
I would like you to know how helpful this is for anyone wishing to create a community surrounding themselves or any niche of their choice.
I used this information to inspire a school article that I wrote of my own. https://digital.hec.ca/?p=1224
Its not a copy paste at all but inspired of the information we can find here.
Thanks again!
https://digital.hec.ca/?p=1224

@DeprecatedProtocol
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DeprecatedProtocol commented Mar 22, 2021

I can't entirely agree with many of the points stated in this.

Game bots:
Who are you to judge whether game bots are a good or bad thing? If that's the case, remove all bots in their entirety.

Game bots help bring activity to a server and help entice those who primarily joined for a game bot (Ex. AniGame) to chat as well. Removing game bots can drastically lessen the number of people who join and stay on your server, as well as radically decrease the amount of activity and actual chat participation.

Level roles:
I don't believe you've participated in many servers if you think level roles are not a good idea.

They help bring more activity to a server, but they also give a reason to participate in said server. For example, if a server states that once you hit level 10, you can post images in chat, that gives a reason for members to talk. They want the ability to post pictures. Why should I permit everyone if we follow your statement to post images and significantly raise the chances of trolls posting content that is not allowed either by us or Discord Terms of Service?

If anything, level roles are a fantastic feature to add that I believe many servers should utilize. Not only does it give a reason for people to participate in your server, but it also allows you to distribute perks the more said members participate.

Staff & Owner role:
If you think having the owner role separate is narcissistic, then I honestly do not understand you one bit. If anything, it allows people to differentiate who is who rather than having all staff members labeled under one role category (Ex. Staff member) and people having to go through each one to figure out who is who.

It's much better to separate each staff role individually as it allows people to much easier find who is who. It also prevents accidental messages to the wrong people (For example, if they need help in regards to a bot and they contact a staff member who has no authority over it).

I can understand your point about colors, but I also think having the ability to set their own colors is also just as fine. As long as you can clearly tell what role as what, there is practically no issue whatsoever.

Nonetheless, this is all just my opinion. Take it with a grain of salt if you'd wish, though I honestly think the way this gist is laid out isn't really appropriate to many servers at all as this seems to be very locked down to your preference and what you think is right.

@echan00
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echan00 commented Mar 22, 2021

Very much agree with @ToonBasic

@LaNgOStInode
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LaNgOStInode commented Apr 14, 2021

Just saying everyone, but this guy specifically stated he's only owned professional servers, and I'm assuming he's only moderated professional ones as well. By professional, I mean that they're servers specifically focused on working to help other people understand the content in games and bots. He might not be seeing too many other servers either because he OWNS FOUR OF THEM that he needs to update often. Even if they didn't need to be updated very often, he needs to also moderate the servers he owns AND the servers where he's a moderator, so that's a guarantee that he's busy. He also specifically made this document to HELP other people, not force other people into his beliefs. However, SOME people keep contradicting his words, saying that this tutorial is meaningless and doing the opposite will grow your server. This guy just wanted to help and what does everyone do? Everyone chooses to be rude and destroy his OPINION. This is why I'm going to destroy your opinion the same way you destroyed his.

  • Bot moderation
    He actually has amazing ideas for the bot moderation, I've tried them and they all have their own amounts of success! I would recommend using Auttaja over Dyno because Dyno is much less specific and customizable than Auttaja is. You may think otherwise just because you're more familiar with Dyno, but I've made multiple servers in the past and they all died or got trolled when I used Dyno, whereas I used the superior Auttaja and I've kept a server alive for more than a month (woohoo!)

@SnowyJaguar1034
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SnowyJaguar1034 commented Apr 14, 2021

Just saying everyone, but this guy specifically stated he's only owned professional servers, and I'm assuming he's only moderated professional ones as well. By professional, I mean that they're servers specifically focused on working to help other people understand the content in games and bots. He might not be seeing too many other servers either because he OWNS FOUR OF THEM that he needs to update often. Even if they didn't need to be updated very often, he needs to also moderate the servers he owns AND the servers where he's a moderator, so that's a guarantee that he's busy. He also specifically made this document to HELP other people, not force other people into his beliefs. However, SOME people keep contradicting his words, saying that this tutorial is meaningless and doing the opposite will grow your server. This guy just wanted to help and what does everyone do? Everyone chooses to be rude and destroy his OPINION. This is why I'm going to destroy your opinion the same way you destroyed his.

  • Bot moderation
    He actually has amazing ideas for the bot moderation, I've tried them and they all have their own amounts of success! I would recommend using Auttaja over Dyno because Dyno is much less specific and customizable than Auttaja is. You may think otherwise just because you're more familiar with Dyno, but I've made multiple servers in the past and they all died or got trolled when I used Dyno, whereas I used the superior Auttaja and I've kept a server alive for more than a month (woohoo!)

Yeah I agree, people definitely need to stop being so negative as it's an opinion piece. I have used a lot of the idea's he has talked about to great success. I don't necessarily agree with his part about a levels system but that's bc I run a gaming community server so a levels system is just a bit of fun for the members.
I also personally prefer Dyno to Auttaja as I am more familiar with it but I am also not a big fan of Dyno. It's 'uptime' (' ' as air quotes) is ludicrous. I personally use Mee6, carl bot and Atlas as my go to moderation bots.

@rohan2734
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rohan2734 commented May 20, 2021

invite.gg shows this
image
so please help
even with the https://www.carbonitex.net/discord/servers , it is same issue

@TrihaPlayerTheDude
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TrihaPlayerTheDude commented Jun 14, 2021

The tips prevented a lot of raid in my server!
Although I don't completely agree with the GameBots and Levels thing,but most tips helped a lot!Thanks!
Just one thing that is just uh..how do i say this...BS!What do you mean servers NEED a topic or they'll die?Not trying to argue but that point doesn't prove anything!I'm in over 20 topicless servers and i'm sure millions of topicless successful servers are there.Discord servers aren't for "just a single topic and nothing else".I'm not trying to be rude or something,but servers are for discussions(which does prove your point) and for people to have FUN!Otherwise the guide is helpful.

@toolifelesstocode
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toolifelesstocode commented Aug 28, 2021

invite.gg shows this
image
so please help
even with the https://www.carbonitex.net/discord/servers , it is same issue

The invite.gg bot is possibly going through discord bot verification because it is in 100 servers, so it will take a few days/months for it to be verified.

@toolifelesstocode
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toolifelesstocode commented Aug 28, 2021

Thanks for this guide! I know most of the stuff you should and should not do for discord servers but this guide extends my knowledge a ton, thanks @jagrosh !

@SAITOAt
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SAITOAt commented Sep 3, 2021

Hi! Ummm...
So like i have an idea for my server and all but whenever i start i stop... i have really many ideas i wanna try & many things i feel i will enjoy & i want others to enjoy too!
The problem is that i stutter, i have things to do in my life too so i cant focus in both ofcourse & yeah! Its not easy to find trusted & knowledgeable ones to be mods or admins in my place if am offline which make me unsure of anything & unsure if i will handle this much responsibilitues if that make sense
Do u have something to suggest?

@toolifelesstocode
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toolifelesstocode commented Sep 4, 2021

Hi! Ummm...
So like i have an idea for my server and all but whenever i start i stop... i have really many ideas i wanna try & many things i feel i will enjoy & i want others to enjoy too!
The problem is that i stutter, i have things to do in my life too so i cant focus in both ofcourse & yeah! Its not easy to find trusted & knowledgeable ones to be mods or admins in my place if am offline which make me unsure of anything & unsure if i will handle this much responsibilitues if that make sense
Do u have something to suggest?

Usually I would ask my closest friends to help me when it comes to my server since I cant really go trusting anyone on the internet that I don't know.

@CrimReap
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CrimReap commented Dec 27, 2021

It's great! My server is based on a game "clan", sort of. In stead of spamming links everywhere, anyone in the clan could join

@SnowyJaguar1034
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SnowyJaguar1034 commented Feb 18, 2022

Do You have one // Could you make one regarding growing discord bots?

@SnowyJaguar1034
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SnowyJaguar1034 commented Feb 18, 2022

Also this invite link is invalid

Discord Project - https://discordapp.com/invite/project - Useful resources for some technical aspects of Discord.

@Kidd0808
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Kidd0808 commented Mar 31, 2022

Invites - I normally don't give people the 'Create Instant Invite' permission via role, and instead create a manual override allowing it only for the 'rules' channel. This means that if someone wants to invite their friend to the server, the friend will see the rules channel first!

I really enjoyed this entry and I am sure that it will help a lot in making my server, but I have a question. You said that you could manually override and set the invite so that the friend sees the Rules channel first. How exactly do you do that?

you can invite through invite >> create custom link. just click on your server menu

@Kidd0808
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Kidd0808 commented Mar 31, 2022

I can't entirely agree with many of the points stated in this.

Game bots: Who are you to judge whether game bots are a good or bad thing? If that's the case, remove all bots in their entirety.

Game bots help bring activity to a server and help entice those who primarily joined for a game bot (Ex. AniGame) to chat as well. Removing game bots can drastically lessen the number of people who join and stay on your server, as well as radically decrease the amount of activity and actual chat participation.

Level roles: I don't believe you've participated in many servers if you think level roles are not a good idea.

They help bring more activity to a server, but they also give a reason to participate in said server. For example, if a server states that once you hit level 10, you can post images in chat, that gives a reason for members to talk. They want the ability to post pictures. Why should I permit everyone if we follow your statement to post images and significantly raise the chances of trolls posting content that is not allowed either by us or Discord Terms of Service?

If anything, level roles are a fantastic feature to add that I believe many servers should utilize. Not only does it give a reason for people to participate in your server, but it also allows you to distribute perks the more said members participate.

Staff & Owner role: If you think having the owner role separate is narcissistic, then I honestly do not understand you one bit. If anything, it allows people to differentiate who is who rather than having all staff members labeled under one role category (Ex. Staff member) and people having to go through each one to figure out who is who.

It's much better to separate each staff role individually as it allows people to much easier find who is who. It also prevents accidental messages to the wrong people (For example, if they need help in regards to a bot and they contact a staff member who has no authority over it).

I can understand your point about colors, but I also think having the ability to set their own colors is also just as fine. As long as you can clearly tell what role as what, there is practically no issue whatsoever.

Nonetheless, this is all just my opinion. Take it with a grain of salt if you'd wish, though I honestly think the way this gist is laid out isn't really appropriate to many servers at all as this seems to be very locked down to your preference and what you think is right.

agree tho. i joined a lot of servers and most of them using level up systems.

@Deveroonie
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Deveroonie commented Oct 30, 2022

yeah cause 1 mod can handle 1k member. My server is still not growing with these tips! I recommend u using ur own ideas don't use these tips

i and the server owner handle an 8.6k server

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