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@jefffis
Last active August 29, 2015 14:18
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Increase listing completion rate on web from 40% to 60% — final result was 43.48%

  • Even though I came in after the OKRs were done, I thought I could make a significant impact here.
  • This specific issue was something I mentioned while interviewing and had thought about before starting.
  • Oumar, Toledo and I worked (mostly Oumar) on adding in Draft Listings, as well as an autosave function while you are listing an item.
  • Toledo and I also created and sent an email last week to 50% of seller with drafts which resulted in Xk listings.
  • I only scored a 17%, but I still feel like this is a win for a few reasons: we built something that needed to be built, adds a lot of value, and with a bit more effort (on boarding / user messaging), can be hugely impactful to Q1 OKRs and most likely all OKRs going forward.

So I take from this that not hitting your target goal is definitely not failing, as long as what you are doing is adding tangible value.

Focus on actual & perceived speed -- increase Google Page Speed — started at 51, targeted 85, ended at 45

  • I didn’t actually do anything for mobile speed in Q1, even though I had 2 KRs for myself relating to these.
  • I cherry picked what I thought I could an impact — however, I didn’t know the tech stack, and dev process, so I didn’t know how I could actually get these done; I just knew they were related, measurable and something I feel passionate about.
  • Turns out that Mike had (and has) a lot of these items in his queue and was able to do them in Q1.
  • That said, this particular KR was not achieved for a few reasons — I was testing this on the homepage, which is always changing, so it’s hard to set a strict goal for this sort of thing.
  • But, what I also was not aware was how content changes were being applied to the homepage — marketing creates & uploads their own content here, but these images are not as optimized as they can/need to be (not MKTs fault), and Mike and I identified this need for them, but were not able to plan it into any iteration here.

So, what I learned was it’s hard to really set achievable KRs your first time thru b/c you don’t really know your role and how you can affect change wherever you see a need for them.

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