##Neo4j GraphGist - Marketing Recommendations Using Last Touch Attribution Modeling and k-NN Binary Cosine Similarity
Neo4j Use Case: Real-Time Marketing Recommendations
#Part 1. Neo4j Marketing Attribution Models
Graphs are well suited for marketing analytics - a natural fit since marketing is principally about relationships. In this GraphGist, we'll take a look at how to use Neo4j to make real-time marketing recommendations.