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Company: Apple
Product: Apple AR Glasses
Short emotional tagline: The future is closer than it appears
Script:
In our lifetimes we’ve seen technology change our lives
In ways we couldn’t imagine
In the past decade alone, it’s become an extension of who we are
So when we talk about the future
We don’t just mean flying cars and robots
We mean a future where we’re not tethered to our screens
But truly immersed in our world
And the world of others
A future where the physical and digital blend
To make us more human
A future where the world is more open, more inclusive, more connected
That’s the future we’re building at Apple
It’s closer than it appears
5 images: Man running, hands, dancing, voice, crowd
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