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The following are tv commercials in the style of a highly emotional lifestyle branding campaign from Nike. They are inspirational and upbeat. Feel something. Dream bigger. The script contains 11 short lines. | |
Company: Nike | |
Product: Shoes | |
Short emotional tagline: Never too far down | |
Script: | |
We've all been underestimated and counted out | |
In those moments we felt like it was over | |
But it's when we're given no chance | |
that we somehow found that last bit of strength to keep fighting | |
And then we did what no one thought we could. | |
Not even ourselves | |
We came back from the impossible | |
From being broken | |
We're never too far down | |
To come back | |
5 images: Woman running, fighting, winning, sports, hope | |
END | |
END | |
Company: Nike | |
Product: Athletic footwear | |
Short emotional tagline: Find your greatness | |
Script: | |
Greatness. | |
It's just something made up | |
Somehow we've come to believe that greatness | |
is a gift reserved for a chosen few, | |
for prodigies, for superstars | |
and the rest of us can only stand by watching | |
You can forget that | |
We're all capable of it | |
All of us | |
Find your greatness | |
5 images: Superstar, greatness, DNA, breathing, winning | |
END | |
END | |
Company: Nike | |
Product: Headbands | |
Short emotional tagline: Dream Crazier | |
Script: | |
If we show emotion. | |
We're called dramatic | |
If we wanna play against men | |
We're nuts | |
And if we dream of equal opportunity? Delusional | |
When we stand for something? We're unhinged | |
When we're too good? There's something wrong with us | |
So if they wanna call you crazy? Fine | |
Show them what you can do | |
It's only crazy until you do it | |
Dream crazier | |
5 images: Emotion, drama, nuts, dream, crazy | |
END | |
END | |
Company: Apple | |
Product: Apple AR Glasses |
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