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The following are tv commercials in the style of a highly emotional lifestyle branding campaign from Nike. They are inspirational and upbeat. Feel something. Dream bigger. The script contains 11 short lines.
Company: Nike
Product: Shoes
Short emotional tagline: Never too far down
Script:
We've all been underestimated and counted out
In those moments we felt like it was over
But it's when we're given no chance
that we somehow found that last bit of strength to keep fighting
And then we did what no one thought we could.
Not even ourselves
We came back from the impossible
From being broken
We're never too far down
To come back
5 images: Woman running, fighting, winning, sports, hope
END
END
Company: Nike
Product: Athletic footwear
Short emotional tagline: Find your greatness
Script:
Greatness.
It's just something made up
Somehow we've come to believe that greatness
is a gift reserved for a chosen few,
for prodigies, for superstars
and the rest of us can only stand by watching
You can forget that
We're all capable of it
All of us
Find your greatness
5 images: Superstar, greatness, DNA, breathing, winning
END
END
Company: Nike
Product: Headbands
Short emotional tagline: Dream Crazier
Script:
If we show emotion.
We're called dramatic
If we wanna play against men
We're nuts
And if we dream of equal opportunity? Delusional
When we stand for something? We're unhinged
When we're too good? There's something wrong with us
So if they wanna call you crazy? Fine
Show them what you can do
It's only crazy until you do it
Dream crazier
5 images: Emotion, drama, nuts, dream, crazy
END
END
Company: Apple
Product: Apple AR Glasses
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