gistfile1.txt

var PersonModel = Backbone.Model.extend();
var PersonView = Backbone.View.extend({
 initialize: function () {
   this.model.bind('change:name', _.bind(this.render, this));
 },
 render: function () {
   $('body').html(this.model.get('name'));
 }
});

var personModel = new PersonModel();
personModel.set({name: 'Marco Francke'});

var personView = new PersonView({
 model: personModel
});

// initial render the name
personView.render();

// new name
personModel.set({name: 'BackboneJS'});

// another new name
window.setTimeout(function(){
  personModel.set({name: 'Backbone rocks'});
}, 1500);