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Last active August 29, 2015 13:56
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MOBILE WEB (at 25 minutes)

https://www.growthhacker.tv/jimmy-soni&4205a42e

Jimmy Soni (Managing Editor at the Huffington Post)
@jimmyasoni

  • You'll get a lot more traction as a publisher if you focus on mobile web than if you focus on mobile apps
  • The people that download your app our your hardcore loyalists
  • 80% to 85% of apps are never opened after their first open
  • Everyone wants to say they have an app because an app makes you feel like you're taking digital publishing seriously
  • The truth is apps that are the most popular on phones, are apps like Facebook, Google Maps, Twitter, email; those apps are going to direct people to your mobile web presence not your mobile app presence.
  • If they direct people to your mobile app presence you'll probably end up making your readers a little bit annoyed.
  • My encouragement is when you're thinking about mobile think about mobile web, not just mobile apps.
  • If I ask you the question "what are you doing on mobile?" and you say "I have an app," I know you have not given thought to the mobile audience.

OTHER NOTABLE QUOTE(S)

  • Social is the new front page
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