Example Salesforce Content Type

example.managedContentType

<?xml version="1.0" encoding="UTF-8"?>
<ManagedContentType xmlns="http://soap.sforce.com/2006/04/metadata">
  <description>A simple content type for Salesforce CMS</description>
  <developerName>simple</developerName>
  <managedContentNodeTypes>
    <helpText></helpText>
    <isLocalizable>true</isLocalizable>
    <isRequired>true</isRequired>
    <nodeLabel>Title</nodeLabel>
    <nodeName>title</nodeName>
    <nodeType>NAMEFIELD</nodeType>
    <placeholderText></placeholderText>
  </managedContentNodeTypes>
  <managedContentNodeTypes>
    <helpText>Main image that's shown at the top of the post</helpText>
    <isLocalizable>false</isLocalizable>
    <isRequired>false</isRequired>
    <nodeLabel>Primay Image</nodeLabel>
    <nodeName>primaryImage</nodeName>
    <nodeType>IMG</nodeType>
  </managedContentNodeTypes>
  <managedContentNodeTypes>
    <helpText></helpText>
    <isLocalizable>true</isLocalizable>
    <isRequired>true</isRequired>
    <nodeLabel>Body</nodeLabel>
    <nodeName>body</nodeName>
    <nodeType>RTE</nodeType>
  </managedContentNodeTypes>
  <managedContentNodeTypes>
    <isLocalizable>true</isLocalizable>
    <isRequired>false</isRequired>
    <nodeLabel>Excerpt</nodeLabel>
    <nodeName>excerpt</nodeName>
    <nodeType>MTEXT</nodeType>
  </managedContentNodeTypes>
  <managedContentNodeTypes>
    <helpText>Shown as a tag text when a preview is rendered</helpText>
    <isLocalizable>true</isLocalizable>
    <isRequired>true</isRequired>
    <nodeLabel>App Type</nodeLabel>
    <nodeName>appType</nodeName>
    <nodeType>TEXT</nodeType>
  </managedContentNodeTypes>
  <managedContentNodeTypes>
    <helpText>Can be used to denote a piece of conent is "New", "Lightning Ready" etc</helpText>
    <isLocalizable>true</isLocalizable>
    <isRequired>false</isRequired>
    <nodeLabel>Flag</nodeLabel>
    <nodeName>flag</nodeName>
    <nodeType>TEXT</nodeType>
  </managedContentNodeTypes>
  <managedContentNodeTypes>
    <isLocalizable>true</isLocalizable>
    <isRequired>false</isRequired>
    <nodeLabel>Author Name</nodeLabel>
    <nodeName>authorName</nodeName>
    <nodeType>TEXT</nodeType>
  </managedContentNodeTypes>
  <managedContentNodeTypes>
    <isRequired>false</isRequired>
    <nodeLabel>Published Date</nodeLabel>
    <nodeName>date</nodeName>
    <nodeType>DATE</nodeType>
    <placeholderText></placeholderText>
  </managedContentNodeTypes>
  <masterLabel>Example</masterLabel>
</ManagedContentType>

package.xml

<?xml version="1.0" encoding="UTF-8"?>
<Package xmlns="http://soap.sforce.com/2006/04/metadata">
    <types>
        <members>*</members>
        <name>ManagedContentType</name>
    </types>
    <version>48.0</version>
</Package>