- never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
- never use a long word where a short one will do
- if it's possible to cut a word out, always cut it out.
- never use the passive where you can use the active
- never use a foreign phrase, a scientific word, or a jargon word if you can think of an everday English equivalent
- break any of these rules sooner than say anything outright barbarrous
Five guiding principles
- get out of the way