naoyamakino/gist:2ea64cb234936f287e245d54bb20f8b5

## gistfile1.txt
# How design sprints are done at Google

A quick recap of today's meetup at Airbnb by Google about how they conduct design sprints.

https://www.meetup.com/ProductTank-SF/events/238968626/
![](https://pbs.twimg.com/media/C_bzwR7VwAEZ56j.jpg)


Reminder: pretty much all of contents are available at
http://www.gv.com/sprint/
https://developers.google.com/design-sprint/
https://developers.google.com/design-sprint/downloads/DesignSprintMethods.pdf
https://designsprintkit.withgoogle.com/

about what design sprint is and how it should be ran.

### Some take-aways:
#### The 360 view
They leverage the sprints to include all points of view, including PM, design, engineering, marketing and sales.

#### How might we?
A technique for transforming pain points into opportunities.
![](https://preview.ibb.co/capKD5/Screen_Shot_2017_05_09_at_10_40_50_PM.png)

### Sprint Brief
which comes with two points:
#### Challenge
examples of challenges
- "improve the mobile onboarding experience for new users, to help increase the number of sign ups to be implemented in the next two quarters"
- "define a vision for how your product will better meet users needs in 2 years from now"
- "generate a broad range of ideas to increase engagement for high volume users on mobile and desktop next quarter."

#### Deliverables
- end-to-end user journeys or user flows for multiple users
- high fidelity mocks to test new feature ideas
- clickable prototypes to test improved flows

In addition to product oriented Design Sprint, they also conduct different types of Design Sprint.
### Process Sprint
#### Example Deliverables
- improve the process for hiring new employees
- define the process for rolling out a new tool
- simplify the process for approving a new project

### Vision Sprint
#### Example challenges
- create a vision to help homeowners fix problems in their home
- define a new product offering for two years from now in IoT
- Explore opportunities around the needs of children and technology

#### Example deliverables
- product definition, audience definition, value proposition definition
- inspirational narrative to illustrate a new model
- high level mocks for critical moments articulating the product offering


### Questions:
what is a right size of problem that would be ideal for organizing design sprints?
When there is a sizable problem in a company that should be addressed in a quarter or two, it would be a good problem to run around. For example, a quarter OKR goal is a good problem to run against design sprint.
How often do you do design sprints?
it's depends on teams, but usually once a quarter.

### Remarks
They started with saying, "we don't have time to do this", and ended up with "we don't have time not to do this". They now have "Sprint Master" who is trained member of running design sprints in teams. They typically prepare a month in advance to organize design sprints.
	# How design sprints are done at Google

	A quick recap of today's meetup at Airbnb by Google about how they conduct design sprints.

	https://www.meetup.com/ProductTank-SF/events/238968626/
	![](https://pbs.twimg.com/media/C_bzwR7VwAEZ56j.jpg)


	Reminder: pretty much all of contents are available at
	http://www.gv.com/sprint/
	https://developers.google.com/design-sprint/
	https://developers.google.com/design-sprint/downloads/DesignSprintMethods.pdf
	https://designsprintkit.withgoogle.com/

	about what design sprint is and how it should be ran.

	### Some take-aways:
	#### The 360 view
	They leverage the sprints to include all points of view, including PM, design, engineering, marketing and sales.

	#### How might we?
	A technique for transforming pain points into opportunities.
	![](https://preview.ibb.co/capKD5/Screen_Shot_2017_05_09_at_10_40_50_PM.png)

	### Sprint Brief
	which comes with two points:
	#### Challenge
	examples of challenges
	- "improve the mobile onboarding experience for new users, to help increase the number of sign ups to be implemented in the next two quarters"
	- "define a vision for how your product will better meet users needs in 2 years from now"
	- "generate a broad range of ideas to increase engagement for high volume users on mobile and desktop next quarter."

	#### Deliverables
	- end-to-end user journeys or user flows for multiple users
	- high fidelity mocks to test new feature ideas
	- clickable prototypes to test improved flows

	In addition to product oriented Design Sprint, they also conduct different types of Design Sprint.
	### Process Sprint
	#### Example Deliverables
	- improve the process for hiring new employees
	- define the process for rolling out a new tool
	- simplify the process for approving a new project

	### Vision Sprint
	#### Example challenges
	- create a vision to help homeowners fix problems in their home
	- define a new product offering for two years from now in IoT
	- Explore opportunities around the needs of children and technology

	#### Example deliverables
	- product definition, audience definition, value proposition definition
	- inspirational narrative to illustrate a new model
	- high level mocks for critical moments articulating the product offering


	### Questions:
	what is a right size of problem that would be ideal for organizing design sprints?
	When there is a sizable problem in a company that should be addressed in a quarter or two, it would be a good problem to run around. For example, a quarter OKR goal is a good problem to run against design sprint.
	How often do you do design sprints?
	it's depends on teams, but usually once a quarter.

	### Remarks
	They started with saying, "we don't have time to do this", and ended up with "we don't have time not to do this". They now have "Sprint Master" who is trained member of running design sprints in teams. They typically prepare a month in advance to organize design sprints.