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Last active July 1, 2017 19:07
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This book is written based on few fundamental ideas
- Incentives are the cornerstone of modern life. (Chapter 1)
- “Experts”— from criminologists to real-estate agents— use their informational advantage to serve their own agenda. (Chapter 2)
- The conventional wisdom is often wrong. (Chapter 3)
- Dramatic effects often have distant, even subtle, causes.
- Knowing what to measure and how to measure it makes a complicated world much less so.
So the aim of this book is to explore the hidden side of … everything.
Incentives
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There are three basic flavors of incentive: economic, social, and moral.
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