3 factors:
- flexibility
- power
- easy of use
- cost
- gives the most flexibility, power, and ease of use
- a little expensive for just a simple landing page
- gives the least flexibility, but the most power and ease of use
- medium expense, but specifically designed for converting visitors into customers
- gives medium flexibility, medium power, and medium ease of use
- not very expensive, but might take a little longer to configure
- gives very little flexibility, low power, and is very, very easy to use
- the least expensive option and amazing for getting something simple up quickly
- gives medium flexibility, decent power, and is really easy to use
- medium expense, but perfect for small, focused sites
- gives tons of flexibility, not that much power (you have to build it yourself), and low ease of use (you have to host it yourself)
- relatively low expense and you can host it wherever you want and add custom features, but takes longer to get set up with and doesn't have an easy to use editing interface