In the grafiti of the internet, there are plenty of useless/flawed/broken/overkill/down-right-wrong ways that folks have written, many of them half-assed, to explain how to get Google Apps (Google Play Services, Google Play Store, Gmail, Google Maps, etc) to install on a Genymotion device VM.
As of 2016/09/09, here is the simplest way to really do it:
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Install Genymotion, create your device image of choice, and launch it.
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On your desktop, Google for the file "Genymotion-ARM-Translation_v1.1.zip" and download the first working [non-virus] link. (Sorry, I have no capacity to host that file...nor should I).
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Drag & Drop that file into your Genymotion device's screen and answer "OK" when asked to flash the file.
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After the flash completes successfully, close your device's VM and then restart it.
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On you desktop, browse to http://opengapps.org and download the latest stock x86 image for your version of Android. (ex: open_gapps-x86-6.0-stock-20160909.zip)
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Drag & Drop that file into your Genymotion device's screen and answer "OK" when asked to flash the file.
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After the flash completes successfully, close your device's VM and then restart it.
This reboot can take several minutes while "Android is updating...".
From this point on you may see some, possibly many, Force Closed error messages from various Google apps/services.
This annoyance is normal until you get all of the Google Services updated/configured/running.
If you don't see any error messages then consider yourself lucky. -
Launch Google Play, set up your Google account, and verify all of your apps are up to date.
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Launch almost any Google app (ex: Hangouts) and update or install Google Play Services if prompted.
That should be it.
Please comment below any suggestions to make these instructions simpler.