Big picture idea of what you want to achieve.
General statement of how you will achieve your vision. There is a very close relationship between the vision and mission. The mission is an action statement that usually begins with the word “to”. Once again it is a very simple and direct statement that is easy to understand and remember.
Core values define the business in terms of the principles and values that the business leaders will follow. They provide the bounds or limits of how the business leaders will conduct their activities while carrying out the vision and mission.