Big picture idea of what you want to achieve.
General statement of how you will achieve your vision. There is a very close relationship between the vision and mission. The mission is an action statement that usually begins with the word “to”. Once again it is a very simple and direct statement that is easy to understand and remember.
Core values define the business in terms of the principles and values that the business leaders will follow. They provide the bounds or limits of how the business leaders will conduct their activities while carrying out the vision and mission.
Goals are general statements of what you need to achieve to meet your mission statement.
Objectives are specific, quantifiable, time-sensitive statements of what is going to be achieved and when it will be achieved. They are milestones along the path of achieving your goals.
Objectives should meet the following criteria:
Measurable: What will happen and when? Suitable: Does it fit as a measurement for achieving the goal? Feasible: Is it possible to achieve? Commitment: Are people committed to achieving the objective? Ownership: Are the people responsible for achieving the objective included in the objective-setting process?
Action plans are statements of specific actions or activities used to achieve an objective. You need to identify specific individuals who have the responsibility for implementing the action plans.