The following story explains the business need that gave birth to ok2cry. It shows why the need will continue to increase.
A fintech company wanted to offer credit cards to its customers over the loan product that they offered. In the modern manner, they outsourced the credit card management to another company. This kept them out of any regulatory controls which keeps costs and risk to a minimum. It offered an efficient way to quickly launch this new option and make their product more valuable and desirable to customers.
The fintech company were using state-of-the-art cloud services to run their operations and manage customer access using Multi-Factor Authentication (MFA).