- When good algorithms go bad. Panel with Josh Wills of Slack, Anu Tewari of Intuit, John Bruner (sp?) of O'Reilly, moderated by Pete Skomoroch.
Pete asked: why are we surprised when things go wrong with real user data?
"I wear the black hat" by Chuck Closterman, idea that the villain is always the one who "knows the most and cares the least".
Josh said: our responsibility is to care. Example of 2009 Google toolbar app that provided info on browsing habits (early version of ad re-targeting) was deemed "too creepy to launch". Then someone else did it and "no one cared" maybe because when the ads are useful, it seems less intrusive?