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Aggregated metrics for the various ad text elements used in an account
// Create a report in a Google spreadsheet with performance data by ad component
// Metrics for each unique headline, description, path, and visible URL are aggregated
// Use this data to find the best ad components for use in new ads or responsive search ads
// Free AdWords Script courtesy of Optmyzr.com - try Optmyzr for more PPC tools and scripts
// January 2019
function main() {
var currentSetting = {};
currentSetting.spreadsheetUrl = "NEW";
currentSetting.time = "LAST_30_DAYS";
currentSetting.accountManagers = "example@example.com";
currentSetting.emailAddresses = "example@example.com";
currentSetting.campaignNameIncludesIgnoreCase = ""; // e.g. 'search';
var currencyCode = "$";
//END OF EDIT-SECTION
var DEBUG = 1;
if(currentSetting.campaignNameIncludesIgnoreCase.indexOf("'") != -1) {
var campaignSelectorString = 'AND CampaignName CONTAINS_IGNORE_CASE ' + '"' + currentSetting.campaignNameIncludesIgnoreCase + '"';
} else {
var campaignSelectorString = "AND CampaignName CONTAINS_IGNORE_CASE " + "'" + currentSetting.campaignNameIncludesIgnoreCase + "'";
}
if(DEBUG == 1) Logger.log("spreadsheet URL: " + currentSetting.spreadsheetUrl);
var reportDate = new Date();
var dateForFilename = reportDate.yyyymmdd();
if(currentSetting.spreadsheetUrl.toLowerCase().indexOf("new") != -1)
{
var spreadsheet = SpreadsheetApp.create("Ad Template Report - " + AdWordsApp.currentAccount().getName() + " - " + dateForFilename + " (" + currentSetting.time + ")");
currentSetting.spreadsheetUrl = spreadsheet.getUrl();
}
var spreadsheet = SpreadsheetApp.openByUrl(currentSetting.spreadsheetUrl);
currentSetting.accountManagersArray = currentSetting.accountManagers.replace(/\s/g, "").split(",");
spreadsheet.addEditors(currentSetting.accountManagersArray);
//get all sheets except first and delete them and insert new sheets every time to avoid name error
var allSheets = spreadsheet.getSheets();
for(var i=1,len=allSheets.length;i<len;i++){
spreadsheet.deleteSheet(allSheets[i]);
}
// EXPANDED TEXT ADS
var expandedTextAdSheet = spreadsheet.insertSheet("Expanded Text Ads");;
expandedTextAdSheet.clear();
expandedTextAdSheet.appendRow(["Headline1", "Headline2", "Headline3", "Description", "Description2", "Clicks", "Impressions", "Cost ("+currencyCode+")", "Conversions", "CTR", "Avg. CPC ("+currencyCode+")", "CPA ("+currencyCode+")", "ROAS", "Conv. Value ("+currencyCode+")"]);
expandedTextAdSheet.setFrozenRows(1);
expandedTextAdSheet.getRange("A1:O1").setFontWeight("bold");
var headline1Sheet = spreadsheet.insertSheet("Headline 1");
headline1Sheet.appendRow(["Headline1", "Clicks", "Impressions", "Cost ("+currencyCode+")", "Conversions", "CTR", "Avg. CPC ("+currencyCode+")", "CPA ("+currencyCode+")", "ROAS", "Conv. Value ("+currencyCode+")"]);
headline1Sheet.setFrozenRows(1);
headline1Sheet.getRange("A1:L1").setFontWeight("bold");
var headline2Sheet = spreadsheet.insertSheet("Headline 2");
headline2Sheet.appendRow(["Headline2", "Clicks", "Impressions", "Cost ("+currencyCode+")", "Conversions", "CTR", "Avg. CPC ("+currencyCode+")", "CPA ("+currencyCode+")", "ROAS", "Conv. Value ("+currencyCode+")"]);
headline2Sheet.setFrozenRows(1);
headline2Sheet.getRange("A1:L1").setFontWeight("bold");
var headline3Sheet = spreadsheet.insertSheet("Headline 3");
headline3Sheet.appendRow(["Headline3", "Clicks", "Impressions", "Cost ("+currencyCode+")", "Conversions", "CTR", "Avg. CPC ("+currencyCode+")", "CPA ("+currencyCode+")", "ROAS", "Conv. Value ("+currencyCode+")"]);
headline3Sheet.setFrozenRows(1);
headline3Sheet.getRange("A1:L1").setFontWeight("bold");
var descriptionSheet = spreadsheet.insertSheet("Description");
descriptionSheet.appendRow(["Description", "Clicks", "Impressions", "Cost ("+currencyCode+")", "Conversions", "CTR", "Avg. CPC ("+currencyCode+")", "CPA ("+currencyCode+")", "ROAS", "Conv. Value ("+currencyCode+")"]);
descriptionSheet.setFrozenRows(1);
descriptionSheet.getRange("A1:L1").setFontWeight("bold");
var description2Sheet = spreadsheet.insertSheet("Description 2");
description2Sheet.appendRow(["Description2", "Clicks", "Impressions", "Cost ("+currencyCode+")", "Conversions", "CTR", "Avg. CPC ("+currencyCode+")", "CPA ("+currencyCode+")", "ROAS", "Conv. Value ("+currencyCode+")"]);
description2Sheet.setFrozenRows(1);
description2Sheet.getRange("A1:L1").setFontWeight("bold");
var path1Sheet = spreadsheet.insertSheet("Path1");
path1Sheet.appendRow(["Path1", "Clicks", "Impressions", "Cost ("+currencyCode+")", "Conversions", "CTR", "Avg. CPC ("+currencyCode+")", "CPA ("+currencyCode+")", "ROAS", "Conv. Value ("+currencyCode+")"]);
path1Sheet.setFrozenRows(1);
path1Sheet.getRange("A1:L1").setFontWeight("bold");
var path2Sheet = spreadsheet.insertSheet("Path2");
path2Sheet.appendRow(["Path2", "Clicks", "Impressions", "Cost ("+currencyCode+")", "Conversions", "CTR", "Avg. CPC ("+currencyCode+")", "CPA ("+currencyCode+")", "ROAS", "Conv. Value ("+currencyCode+")"]);
path2Sheet.setFrozenRows(1);
path2Sheet.getRange("A1:L1").setFontWeight("bold");
var pathSheet = spreadsheet.insertSheet("Path Combinations");
pathSheet.appendRow(["Path1", "Path2", "Clicks", "Impressions", "Cost ("+currencyCode+")", "Conversions", "CTR", "Avg. CPC ("+currencyCode+")", "CPA ("+currencyCode+")", "ROAS", "Conv. Value ("+currencyCode+")"]);
pathSheet.setFrozenRows(1);
pathSheet.getRange("A1:L1").setFontWeight("bold");
var expandedTextAdList = new Array();
var expandedTextAdKeys = new Array();
var headline1List = new Array();
var headline2List = new Array();
var headline3List = new Array();
var descriptionList = new Array();
var description2List = new Array();
var path1List = new Array();
var path2List = new Array();
var pathList = new Array();
var pathKeys = new Array();
if(currentSetting.campaignNameIncludesIgnoreCase) {
var query = 'SELECT HeadlinePart1, HeadlinePart2, ExpandedTextAdHeadlinePart3, Description, ExpandedTextAdDescription2, Path1, Path2, Clicks, Impressions, Cost, Conversions, ConversionValue ' +
//var query = 'SELECT HeadlinePart1, HeadlinePart2, Description, Path1, Path2, Clicks, Impressions, Cost, Conversions, ConversionValue ' +
'FROM AD_PERFORMANCE_REPORT ' +
'WHERE Cost > 0 ' +
'AND AdType = ' + "'EXPANDED_TEXT_AD'" + ' ' +
campaignSelectorString + ' ' +
'DURING ' + currentSetting.time;
} else {
var query = 'SELECT HeadlinePart1, HeadlinePart2, ExpandedTextAdHeadlinePart3, Description, ExpandedTextAdDescription2, Path1, Path2, Clicks, Impressions, Cost, Conversions, ConversionValue ' +
//var query = 'SELECT HeadlinePart1, HeadlinePart2, Description, Path1, Path2, Clicks, Impressions, Cost, Conversions, ConversionValue ' +
'FROM AD_PERFORMANCE_REPORT ' +
'WHERE Cost > 0 ' +
'AND AdType = ' + "'EXPANDED_TEXT_AD'" + ' ' +
'DURING ' + currentSetting.time;
}
//var report = AdWordsApp.report(query,{apiVersion:apiVersions.getApiVersion()});
var report = AdsApp.report(query, {
apiVersion: 'v201809'
});
var rows = report.rows();
Logger.log(query);
while(rows.hasNext()) {
var row = rows.next();
var clicks = parseInt(row['Clicks']);
var impressions = parseInt(row['Impressions']);
var cost = parseFloat(row['Cost'].replace(/,/g,""));
var conversions = parseInt(row['Conversions'].replace(/,/g,""));
var conversionValue = parseFloat(row['ConversionValue'].replace(/,/g,""));
var headline1 = row['HeadlinePart1'];
var headline2 = row['HeadlinePart2'];
var headline3 = row['ExpandedTextAdHeadlinePart3'];
var description = row['Description'];
var description2 = row['ExpandedTextAdDescription2'];
var path1 = row['Path1'];
var path2 = row['Path2'];
var adFootPrint = headline1 + "--n--" + headline2 + "--n--" + headline3 + "--n--" + description + "--n--" + description2;
//var adFootPrint = headline1 + "--n--" + headline2 + "--n--" + "" + "--n--" + description + "--n--" + "";
var pathFootPrint = path1 + "--n--" + path2;
if(!expandedTextAdList[adFootPrint]) {
expandedTextAdList[adFootPrint] = new Object();
expandedTextAdList[adFootPrint].clicks = clicks;
expandedTextAdList[adFootPrint].impressions = impressions;
expandedTextAdList[adFootPrint].cost = cost;
expandedTextAdList[adFootPrint].conversions = conversions;
expandedTextAdList[adFootPrint].conversionValue = conversionValue;
expandedTextAdKeys.push(adFootPrint);
} else {
expandedTextAdList[adFootPrint].clicks += clicks;
expandedTextAdList[adFootPrint].impressions += impressions;
expandedTextAdList[adFootPrint].cost += cost;
expandedTextAdList[adFootPrint].conversions += conversions;
expandedTextAdList[adFootPrint].conversionValue += conversionValue;
}
if(!headline1List[headline1]) {
headline1List[headline1] = new Object();
headline1List[headline1].clicks = clicks;
headline1List[headline1].impressions = impressions;
headline1List[headline1].cost = cost;
headline1List[headline1].conversions = conversions;
headline1List[headline1].conversionValue = conversionValue;
} else {
headline1List[headline1].clicks += clicks;
headline1List[headline1].impressions += impressions;
headline1List[headline1].cost += cost;
headline1List[headline1].conversions += conversions;
headline1List[headline1].conversionValue += conversionValue;
}
if(!headline2List[headline2]) {
headline2List[headline2] = new Object();
headline2List[headline2].clicks = clicks;
headline2List[headline2].impressions = impressions;
headline2List[headline2].cost = cost;
headline2List[headline2].conversions = conversions;
headline2List[headline2].conversionValue = conversionValue;
} else {
headline2List[headline2].clicks += clicks;
headline2List[headline2].impressions += impressions;
headline2List[headline2].cost += cost;
headline2List[headline2].conversions += conversions;
headline2List[headline2].conversionValue += conversionValue;
}
if(!headline3List[headline3]) {
headline3List[headline3] = new Object();
headline3List[headline3].clicks = clicks;
headline3List[headline3].impressions = impressions;
headline3List[headline3].cost = cost;
headline3List[headline3].conversions = conversions;
headline3List[headline3].conversionValue = conversionValue;
} else {
headline3List[headline3].clicks += clicks;
headline3List[headline3].impressions += impressions;
headline3List[headline3].cost += cost;
headline3List[headline3].conversions += conversions;
headline3List[headline3].conversionValue += conversionValue;
}
if(!descriptionList[description]) {
descriptionList[description] = new Object();
descriptionList[description].clicks = clicks;
descriptionList[description].impressions = impressions;
descriptionList[description].cost = cost;
descriptionList[description].conversions = conversions;
descriptionList[description].conversionValue = conversionValue;
} else {
descriptionList[description].clicks += clicks;
descriptionList[description].impressions += impressions;
descriptionList[description].cost += cost;
descriptionList[description].conversions += conversions;
descriptionList[description].conversionValue += conversionValue;
}
if(!description2List[description2]) {
description2List[description2] = new Object();
description2List[description2].clicks = clicks;
description2List[description2].impressions = impressions;
description2List[description2].cost = cost;
description2List[description2].conversions = conversions;
description2List[description2].conversionValue = conversionValue;
} else {
description2List[description2].clicks += clicks;
description2List[description2].impressions += impressions;
description2List[description2].cost += cost;
description2List[description2].conversions += conversions;
description2List[description2].conversionValue += conversionValue;
}
if(!path1List[path1]) {
path1List[path1] = new Object();
path1List[path1].clicks = clicks;
path1List[path1].impressions = impressions;
path1List[path1].cost = cost;
path1List[path1].conversions = conversions;
path1List[path1].conversionValue = conversionValue;
} else {
path1List[path1].clicks += clicks;
path1List[path1].impressions += impressions;
path1List[path1].cost += cost;
path1List[path1].conversions += conversions;
path1List[path1].conversionValue += conversionValue;
}
if(!path2List[path2]) {
path2List[path2] = new Object();
path2List[path2].clicks = clicks;
path2List[path2].impressions = impressions;
path2List[path2].cost = cost;
path2List[path2].conversions = conversions;
path2List[path2].conversionValue = conversionValue;
} else {
path2List[path2].clicks += clicks;
path2List[path2].impressions += impressions;
path2List[path2].cost += cost;
path2List[path2].conversions += conversions;
path2List[path2].conversionValue += conversionValue;
}
if(!pathList[pathFootPrint]) {
pathList[pathFootPrint] = new Object();
pathList[pathFootPrint].clicks = clicks;
pathList[pathFootPrint].impressions = impressions;
pathList[pathFootPrint].cost = cost;
pathList[pathFootPrint].conversions = conversions;
pathList[pathFootPrint].conversionValue = conversionValue;
pathKeys.push(pathFootPrint);
} else {
pathList[pathFootPrint].clicks += clicks;
pathList[pathFootPrint].impressions += impressions;
pathList[pathFootPrint].cost += cost;
pathList[pathFootPrint].conversions += conversions;
pathList[pathFootPrint].conversionValue += conversionValue;
}
}
//if(DEBUG == 1) Logger.log(expandedTextAdKeys.length + " Unique Ads Evaluated");
for(var headline1 in headline1List) {
var stats = headline1List[headline1];
var clicks = stats.clicks;
var impressions = stats.impressions;
var cost = stats.cost;
var conversions = stats.conversions;
var conversionValue = stats.conversionValue;
var ctr = clicks / impressions;
var avgCpc = cost / clicks;
var roas = conversionValue / cost;
var cpa = cost / conversions;
headline1Sheet.appendRow([headline1, clicks, impressions, cost, conversions, ctr, avgCpc, cpa, roas, conversionValue]);
}
var numRows = headline1Sheet.getDataRange().getNumRows();
headline1Sheet.getRange(2, 2, numRows, 1).setNumberFormat("#,##0");
headline1Sheet.getRange(2, 3, numRows, 1).setNumberFormat("#,##0");
headline1Sheet.getRange(2, 4, numRows, 1).setNumberFormat("#,##0.00");
headline1Sheet.getRange(2, 5, numRows, 1).setNumberFormat("#,##0");
headline1Sheet.getRange(2, 6, numRows, 1).setNumberFormat("0.00%");
headline1Sheet.getRange(2, 7, numRows, 1).setNumberFormat("#,##0.00");
headline1Sheet.getRange(2, 8, numRows, 1).setNumberFormat("#,##0.00");
headline1Sheet.getRange(2, 9, numRows, 1).setNumberFormat("0.00%");
headline1Sheet.getRange(2, 10, numRows, 1).setNumberFormat("#,##0.00");
for(var headline2 in headline2List) {
var stats = headline2List[headline2];
var clicks = stats.clicks;
var impressions = stats.impressions;
var cost = stats.cost;
var conversions = stats.conversions;
var conversionValue = stats.conversionValue;
var ctr = clicks / impressions;
var avgCpc = cost / clicks;
var roas = conversionValue / cost;
var cpa = cost / conversions;
headline2Sheet.appendRow([headline2, clicks, impressions, cost, conversions, ctr, avgCpc, cpa, roas, conversionValue]);
}
var numRows = headline2Sheet.getDataRange().getNumRows();
headline2Sheet.getRange(2, 2, numRows, 1).setNumberFormat("#,##0");
headline2Sheet.getRange(2, 3, numRows, 1).setNumberFormat("#,##0");
headline2Sheet.getRange(2, 4, numRows, 1).setNumberFormat("#,##0.00");
headline2Sheet.getRange(2, 5, numRows, 1).setNumberFormat("#,##0");
headline2Sheet.getRange(2, 6, numRows, 1).setNumberFormat("0.00%");
headline2Sheet.getRange(2, 7, numRows, 1).setNumberFormat("#,##0.00");
headline2Sheet.getRange(2, 8, numRows, 1).setNumberFormat("#,##0.00");
headline2Sheet.getRange(2, 9, numRows, 1).setNumberFormat("0.00%");
headline2Sheet.getRange(2, 10, numRows, 1).setNumberFormat("#,##0.00");
for(var headline3 in headline3List) {
var stats = headline3List[headline3];
var clicks = stats.clicks;
var impressions = stats.impressions;
var cost = stats.cost;
var conversions = stats.conversions;
var conversionValue = stats.conversionValue;
var ctr = clicks / impressions;
var avgCpc = cost / clicks;
var roas = conversionValue / cost;
var cpa = cost / conversions;
headline3Sheet.appendRow([headline3, clicks, impressions, cost, conversions, ctr, avgCpc, cpa, roas, conversionValue]);
}
var numRows = headline3Sheet.getDataRange().getNumRows();
headline3Sheet.getRange(2, 2, numRows, 1).setNumberFormat("#,##0");
headline3Sheet.getRange(2, 3, numRows, 1).setNumberFormat("#,##0");
headline3Sheet.getRange(2, 4, numRows, 1).setNumberFormat("#,##0.00");
headline3Sheet.getRange(2, 5, numRows, 1).setNumberFormat("#,##0");
headline3Sheet.getRange(2, 6, numRows, 1).setNumberFormat("0.00%");
headline3Sheet.getRange(2, 7, numRows, 1).setNumberFormat("#,##0.00");
headline3Sheet.getRange(2, 8, numRows, 1).setNumberFormat("#,##0.00");
headline3Sheet.getRange(2, 9, numRows, 1).setNumberFormat("0.00%");
headline3Sheet.getRange(2, 10, numRows, 1).setNumberFormat("#,##0.00");
for(var description in descriptionList) {
var stats = descriptionList[description];
var clicks = stats.clicks;
var impressions = stats.impressions;
var cost = stats.cost;
var conversions = stats.conversions;
var conversionValue = stats.conversionValue;
var ctr = clicks / impressions;
var avgCpc = cost / clicks;
var roas = conversionValue / cost;
var cpa = cost / conversions;
descriptionSheet.appendRow([description, clicks, impressions, cost, conversions, ctr, avgCpc, cpa, roas, conversionValue]);
}
var numRows = descriptionSheet.getDataRange().getNumRows();
descriptionSheet.getRange(2, 2, numRows, 1).setNumberFormat("#,##0");
descriptionSheet.getRange(2, 3, numRows, 1).setNumberFormat("#,##0");
descriptionSheet.getRange(2, 4, numRows, 1).setNumberFormat("#,##0.00");
descriptionSheet.getRange(2, 5, numRows, 1).setNumberFormat("#,##0");
descriptionSheet.getRange(2, 6, numRows, 1).setNumberFormat("0.00%");
descriptionSheet.getRange(2, 7, numRows, 1).setNumberFormat("#,##0.00");
descriptionSheet.getRange(2, 8, numRows, 1).setNumberFormat("#,##0.00");
descriptionSheet.getRange(2, 9, numRows, 1).setNumberFormat("0.00%");
descriptionSheet.getRange(2, 10, numRows, 1).setNumberFormat("#,##0.00");
for(var description2 in description2List) {
var stats = description2List[description2];
var clicks = stats.clicks;
var impressions = stats.impressions;
var cost = stats.cost;
var conversions = stats.conversions;
var conversionValue = stats.conversionValue;
var ctr = clicks / impressions;
var avgCpc = cost / clicks;
var roas = conversionValue / cost;
var cpa = cost / conversions;
description2Sheet.appendRow([description2, clicks, impressions, cost, conversions, ctr, avgCpc, cpa, roas, conversionValue]);
}
var numRows = description2Sheet.getDataRange().getNumRows();
description2Sheet.getRange(2, 2, numRows, 1).setNumberFormat("#,##0");
description2Sheet.getRange(2, 3, numRows, 1).setNumberFormat("#,##0");
description2Sheet.getRange(2, 4, numRows, 1).setNumberFormat("#,##0.00");
description2Sheet.getRange(2, 5, numRows, 1).setNumberFormat("#,##0");
description2Sheet.getRange(2, 6, numRows, 1).setNumberFormat("0.00%");
description2Sheet.getRange(2, 7, numRows, 1).setNumberFormat("#,##0.00");
description2Sheet.getRange(2, 8, numRows, 1).setNumberFormat("#,##0.00");
description2Sheet.getRange(2, 9, numRows, 1).setNumberFormat("0.00%");
description2Sheet.getRange(2, 10, numRows, 1).setNumberFormat("#,##0.00");
for(var path in path1List) {
var stats = path1List[path];
var clicks = stats.clicks;
var impressions = stats.impressions;
var cost = stats.cost;
var conversions = stats.conversions;
var conversionValue = stats.conversionValue;
var ctr = clicks / impressions;
var avgCpc = cost / clicks;
var roas = conversionValue / cost;
var cpa = cost / conversions;
path1Sheet.appendRow([path, clicks, impressions, cost, conversions, ctr, avgCpc, cpa, roas, conversionValue]);
}
var numRows = path1Sheet.getDataRange().getNumRows();
path1Sheet.getRange(2, 2, numRows, 1).setNumberFormat("#,##0");
path1Sheet.getRange(2, 3, numRows, 1).setNumberFormat("#,##0");
path1Sheet.getRange(2, 4, numRows, 1).setNumberFormat("#,##0.00");
path1Sheet.getRange(2, 5, numRows, 1).setNumberFormat("#,##0");
path1Sheet.getRange(2, 6, numRows, 1).setNumberFormat("0.00%");
path1Sheet.getRange(2, 7, numRows, 1).setNumberFormat("#,##0.00");
path1Sheet.getRange(2, 8, numRows, 1).setNumberFormat("#,##0.00");
path1Sheet.getRange(2, 9, numRows, 1).setNumberFormat("0.00%");
path1Sheet.getRange(2, 10, numRows, 1).setNumberFormat("#,##0.00");
for(var path in path2List) {
var stats = path2List[path];
var clicks = stats.clicks;
var impressions = stats.impressions;
var cost = stats.cost;
var conversions = stats.conversions;
var conversionValue = stats.conversionValue;
var ctr = clicks / impressions;
var avgCpc = cost / clicks;
var roas = conversionValue / cost;
var cpa = cost / conversions;
path2Sheet.appendRow([path, clicks, impressions, cost, conversions, ctr, avgCpc, cpa, roas, conversionValue]);
}
var numRows = path2Sheet.getDataRange().getNumRows();
path2Sheet.getRange(2, 2, numRows, 1).setNumberFormat("#,##0");
path2Sheet.getRange(2, 3, numRows, 1).setNumberFormat("#,##0");
path2Sheet.getRange(2, 4, numRows, 1).setNumberFormat("#,##0.00");
path2Sheet.getRange(2, 5, numRows, 1).setNumberFormat("#,##0");
path2Sheet.getRange(2, 6, numRows, 1).setNumberFormat("0.00%");
path2Sheet.getRange(2, 7, numRows, 1).setNumberFormat("#,##0.00");
path2Sheet.getRange(2, 8, numRows, 1).setNumberFormat("#,##0.00");
path2Sheet.getRange(2, 9, numRows, 1).setNumberFormat("0.00%");
path2Sheet.getRange(2, 10, numRows, 1).setNumberFormat("#,##0.00");
for(var i=0; i < expandedTextAdKeys.length; i++) {
var adKey = expandedTextAdKeys[i];
var ad = expandedTextAdList[adKey];
var adParts = adKey.split("--n--");
var headline1 = adParts[0];
var headline2 = adParts[1];
var headline3 = adParts[2]
var description = adParts[3];
var description2 = adParts[4];
var clicks = ad.clicks;
var impressions = ad.impressions;
var cost = ad.cost;
var conversions = ad.conversions;
var conversionValue = ad.conversionValue;
if(conversions) {
var roas = conversionValue / cost;
var cpa = cost / conversions;
} else {
var roas = 0;
var cpa = 0;
}
var ctr = clicks / impressions;
var avgCpc = cost/ clicks;
//if(DEBUG == 1) Logger.log(adKey + " " + clicks + " " + impressions + " " + cost);
if(DEBUG == 1) Logger.log(adKey + " clicks: " + clicks);
expandedTextAdSheet.appendRow([headline1, headline2, headline3, description, description2, clicks, impressions, cost, conversions, ctr, avgCpc, cpa, roas, conversionValue]);
}
var numRows = expandedTextAdSheet.getDataRange().getNumRows();
expandedTextAdSheet.getRange(2, 6, numRows, 1).setNumberFormat("#,##0");
expandedTextAdSheet.getRange(2, 7, numRows, 1).setNumberFormat("#,##0");
expandedTextAdSheet.getRange(2, 8, numRows, 1).setNumberFormat("#,##0.00");
expandedTextAdSheet.getRange(2, 9, numRows, 1).setNumberFormat("#,##0");
expandedTextAdSheet.getRange(2, 10, numRows, 1).setNumberFormat("0.00%");
expandedTextAdSheet.getRange(2, 11, numRows, 1).setNumberFormat("#,##0.00");
expandedTextAdSheet.getRange(2, 12, numRows, 1).setNumberFormat("#,##0.00");
expandedTextAdSheet.getRange(2, 13, numRows, 1).setNumberFormat("0.00%");
expandedTextAdSheet.getRange(2, 14, numRows, 1).setNumberFormat("#,##0.00");
for(var i=0; i < pathKeys.length; i++) {
var pathKey = pathKeys[i];
var unit = pathList[pathKey];
var parts = pathKey.split("--n--");
var path1 = parts[0];
var path2 = parts[1];
var clicks = unit.clicks;
var impressions = unit.impressions;
var cost = unit.cost;
var conversions = unit.conversions;
var conversionValue = unit.conversionValue;
if(conversions) {
var roas = conversionValue / cost;
var cpa = cost / conversions;
} else {
var roas = 0;
var cpa = 0;
}
var ctr = clicks / impressions;
var avgCpc = cost/ clicks;
//if(DEBUG == 1) Logger.log(pathKey + " " + clicks + " " + impressions + " " + cost);
if(DEBUG == 1) Logger.log(pathKey + " clicks: " + clicks);
pathSheet.appendRow([path1, path2, clicks, impressions, cost, conversions, ctr, avgCpc, cpa, roas, conversionValue]);
}
var numRows = pathSheet.getDataRange().getNumRows();
pathSheet.getRange(2, 3, numRows, 1).setNumberFormat("#,##0");
pathSheet.getRange(2, 4, numRows, 1).setNumberFormat("#,##0");
pathSheet.getRange(2, 5, numRows, 1).setNumberFormat("#,##0.00");
pathSheet.getRange(2, 6, numRows, 1).setNumberFormat("#,##0");
pathSheet.getRange(2, 7, numRows, 1).setNumberFormat("0.00%");
pathSheet.getRange(2, 8, numRows, 1).setNumberFormat("#,##0.00");
pathSheet.getRange(2, 9, numRows, 1).setNumberFormat("#,##0.00");
pathSheet.getRange(2, 10, numRows, 1).setNumberFormat("0.00%");
pathSheet.getRange(2, 11, numRows, 1).setNumberFormat("#,##0.00");
// EMAIL
var remainingQuota = MailApp.getRemainingDailyQuota();
currentSetting.emailAddressesArray = currentSetting.emailAddresses.replace(/\s/g, "").split(",");
if(remainingQuota > currentSetting.emailAddressesArray.length) {
var subject = "Ad Template Report for " + AdWordsApp.currentAccount().getName() + " is ready";
var body = "Visit this link for the ad template report for CID " + AdWordsApp.currentAccount().getCustomerId() + ": <a href=\""+ currentSetting.spreadsheetUrl+"\" target=\"_blank\">link</a>";
MailApp.sendEmail({
to:currentSetting.emailAddresses,
subject: subject,
htmlBody: body
});
}
currentSetting.notes = "Download Report: : <a href=\""+ currentSetting.spreadsheetUrl+"\" target=\"_blank\">link</a>";
return(currentSetting.notes);
}
Date.prototype.yyyymmdd = function() {
var yyyy = this.getFullYear().toString();
var mm = (this.getMonth()+1).toString(); // getMonth() is zero-based
var dd = this.getDate().toString();
return yyyy + (mm[1]?mm:"0"+mm[0]) + (dd[1]?dd:"0"+dd[0]); // padding
};
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