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Get an n-gram analysis of Google Ads ad texts
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/** | |
* | |
* Ad Text N-Gram Mining Tool | |
* | |
* Get aggregated metrics for when the same word sequence is used in ads across your account. | |
* Discover better performing phrases from all your Google Ads. | |
* | |
* Based on a script by Daniel Gilbert and BrainLabsDigital.com (https://searchengineland.com/brainlabs-script-find-best-worst-search-queries-using-n-grams-228379) | |
* | |
* Adapted by Fred Vallaeys and Optmyzr.com to work with expanded ad text rather than search terms data | |
* | |
**/ | |
function main() { | |
////////////////////////////////////////////////////////////////////////////// | |
// Options | |
var startDate = "2019-01-01"; | |
var endDate = "2019-02-10"; | |
// The start and end date of the date range for your data | |
// Format is yyyy-mm-dd | |
var currencySymbol = "$"; | |
// The currency symbol used for formatting. For example "£", "$" or "€". | |
var campaignNameContains = " "; | |
// Use this if you only want to look at some campaigns | |
// such as campaigns with names containing 'Brand' or 'Shopping'. | |
// Leave as "" if not wanted. | |
var campaignNameDoesNotContain = ""; | |
// Use this if you want to exclude some campaigns | |
// such as campaigns with names containing 'Brand' or 'Shopping'. | |
// Leave as "" if not wanted. | |
var ignorePausedCampaigns = false; | |
// Set this to true to only look at currently active campaigns. | |
// Set to false to include campaigns that had impressions but are currently paused. | |
var ignorePausedAdGroups = false; | |
// Set this to true to only look at currently active ad groups. | |
// Set to false to include ad groups that had impressions but are currently paused. | |
var includeHeadline = true; | |
// Set this to true if you want to do analysis of words in Ad Headlines | |
var includeDescription = true; | |
// Set this to true if you want to do analysis of words in Ad Description Lines | |
var spreadsheetUrl = "https://docs.google.com/spreadsheets/d/xxx-yyy/edit#gid=0"; // <--- Put your own Google Sheet URL here!!! | |
// The URL of the Google Doc the results will be put into. | |
var minNGramLength = 2; | |
var maxNGramLength = 6; | |
// The word length of phrases to be checked. | |
// For example if minNGramLength is 1 and maxNGramLength is 3, | |
// phrases made of 1, 2 and 3 words will be checked. | |
// Change both min and max to 1 to just look at single words. | |
var clearSpreadsheet = true; | |
////////////////////////////////////////////////////////////////////////////// | |
// Thresholds | |
var queryCountThreshold = 0; | |
var impressionThreshold = 10; | |
var clickThreshold = 0; | |
var costThreshold = 0; | |
var conversionThreshold = 0; | |
// Words will be ignored if their statistics are lower than any of these thresholds | |
////////////////////////////////////////////////////////////////////////////// | |
// Check the spreadsheet has been entered, and that it works | |
if (spreadsheetUrl.replace(/[AEIOU]/g,"X") == "https://docs.google.com/YXXR-SPRXXDSHXXT-XRL-HXRX") { | |
Logger.log("Problem with the spreadsheet URL: make sure you've replaces the default with a valid spreadsheet URL."); | |
return; | |
} | |
try { | |
var spreadsheet = SpreadsheetApp.openByUrl(spreadsheetUrl); | |
} catch (e) { | |
Logger.log("Problem with the spreadsheet URL: '" + e + "'"); | |
return; | |
} | |
// Get the IDs of the campaigns to look at | |
var dateRange = startDate.replace(/-/g, "") + "," + endDate.replace(/-/g, ""); | |
var activeCampaignIds = []; | |
var whereStatements = ""; | |
if (campaignNameDoesNotContain != "") { | |
whereStatements += "AND CampaignName DOES_NOT_CONTAIN_IGNORE_CASE '" + campaignNameDoesNotContain + "' "; | |
} | |
if (ignorePausedCampaigns) { | |
whereStatements += "AND CampaignStatus = ENABLED "; | |
} else { | |
whereStatements += "AND CampaignStatus IN ['ENABLED','PAUSED'] "; | |
} | |
var campaignReport = AdWordsApp.report( | |
"SELECT CampaignName, CampaignId " + | |
"FROM CAMPAIGN_PERFORMANCE_REPORT " + | |
"WHERE CampaignName CONTAINS_IGNORE_CASE '" + campaignNameContains + "' " + | |
"AND Impressions > 0 " + whereStatements + | |
"DURING " + dateRange | |
); | |
var campaignRows = campaignReport.rows(); | |
while (campaignRows.hasNext()) { | |
var campaignRow = campaignRows.next(); | |
activeCampaignIds.push(campaignRow["CampaignId"]); | |
}//end while | |
if (activeCampaignIds.length == 0) { | |
Logger.log("Could not find any campaigns with impressions and the specified options."); | |
return; | |
} | |
var whereAdGroupStatus = ""; | |
if (ignorePausedAdGroups) { | |
var whereAdGroupStatus = "AND AdGroupStatus = ENABLED "; | |
} else { | |
whereAdGroupStatus += "AND AdGroupStatus IN ['ENABLED','PAUSED'] "; | |
} | |
////////////////////////////////////////////////////////////////////////////// | |
// Define the statistics to download or calculate, and their formatting | |
var statColumns = ["Clicks", "Impressions", "Cost", "Conversions", "ConversionValue"]; | |
var calculatedStats = [["CTR","Clicks","Impressions"], | |
["CPC","Cost","Clicks"], | |
["Conv. Rate","Conversions","Clicks"], | |
["Cost / conv.","Cost","Conversions"], | |
["Conv. value/cost","ConversionValue","Cost"]] | |
var currencyFormat = currencySymbol + "#,##0.00"; | |
var formatting = ["#,##0", "#,##0", "#,##0", currencyFormat, "#,##0", currencyFormat,"0.00%",currencyFormat,"0.00%",currencyFormat,"0.00%"]; | |
var adColumns = ['HeadlinePart1', 'HeadlinePart2', 'ExpandedTextAdHeadlinePart3', 'Description', 'ExpandedTextAdDescription2']; | |
////////////////////////////////////////////////////////////////////////////// | |
// Go through the search query report, remove searches already excluded by negatives | |
// record the performance of each word in each remaining query | |
var query = [ | |
"SELECT CampaignName, CampaignId, AdGroupId, AdGroupName,", | |
adColumns.join(", ") + ', ', | |
statColumns.join(", "), | |
"FROM AD_PERFORMANCE_REPORT", | |
"WHERE CampaignId IN [" + activeCampaignIds.join(",") + "] " + whereAdGroupStatus, | |
"DURING " + dateRange | |
].join(' '); | |
var queryReport = AdWordsApp.report(query, {apiVersion: 'v201809'}); | |
var numberOfWords = {}, totalNGrams = {}; | |
var campaignNGrams = {}; | |
var adGroupNGrams = {}; | |
if(includeHeadline) { | |
numberOfWords['Headline'] = []; | |
totalNGrams['Headline'] = []; | |
campaignNGrams['Headline'] = {}; | |
adGroupNGrams['Headline'] = {}; | |
} | |
if(includeDescription) { | |
numberOfWords['Description'] = []; | |
totalNGrams['Description'] = []; | |
campaignNGrams['Description'] = {}; | |
adGroupNGrams['Description'] = {}; | |
} | |
for(var type in totalNGrams) { | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
totalNGrams[type][n] = {}; | |
} | |
} | |
var queryRows = queryReport.rows(); | |
while (queryRows.hasNext()) { | |
var queryRow = queryRows.next(); | |
var headline = [queryRow['HeadlinePart1'], queryRow['HeadlinePart2'], queryRow['ExpandedTextAdHeadlinePart3']].join(' ').replace(/[\.\!\?]/g,''); | |
var desc = [queryRow['Description'], queryRow['ExpandedTextAdDescription2']].join(' ').replace(/[\.\!\?]/g,''); | |
var toCheck = {}; | |
if(includeHeadline) { | |
toCheck['Headline'] = headline; | |
} | |
if(includeDescription) { | |
toCheck['Description'] = desc; | |
} | |
for(var type in toCheck) { | |
var currentWords = toCheck[type].split(" "); | |
if (campaignNGrams[type][queryRow["CampaignName"]] == undefined) { | |
campaignNGrams[type][queryRow["CampaignName"]] = []; | |
adGroupNGrams[type][queryRow["CampaignName"]] = {}; | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
campaignNGrams[type][queryRow["CampaignName"]][n] = {}; | |
} | |
} | |
if (adGroupNGrams[type][queryRow["CampaignName"]][queryRow["AdGroupName"]] == undefined) { | |
adGroupNGrams[type][queryRow["CampaignName"]][queryRow["AdGroupName"]] = []; | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
adGroupNGrams[type][queryRow["CampaignName"]][queryRow["AdGroupName"]][n] = {}; | |
} | |
} | |
var stats = []; | |
for (var i=0; i<statColumns.length; i++) { | |
stats[i] = parseFloat(queryRow[statColumns[i]].replace(/,/g, "")); | |
} | |
/*var wordLength = currentWords.length; | |
if (wordLength > 6) { | |
wordLength = "7+"; | |
} | |
if (numberOfWords[type][wordLength] == undefined) { | |
numberOfWords[type][wordLength] = []; | |
} | |
for (var i=0; i<statColumns.length; i++) { | |
if (numberOfWords[type][wordLength][statColumns[i]] > 0) { | |
numberOfWords[type][wordLength][statColumns[i]] += stats[i]; | |
} else { | |
numberOfWords[type][wordLength][statColumns[i]] = stats[i]; | |
} | |
}*/ | |
// Splits the query into n-grams and records the stats for each | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
if (n > currentWords.length) { | |
break; | |
} | |
var doneNGrams = []; | |
for (var w=0; w < currentWords.length - n + 1; w++) { | |
var currentNGram = '="' + currentWords.slice(w,w+n).join(" ") + '"'; | |
if (doneNGrams.indexOf(currentNGram) < 0) { | |
if (campaignNGrams[type][queryRow["CampaignName"]][n][currentNGram] == undefined) { | |
campaignNGrams[type][queryRow["CampaignName"]][n][currentNGram] = {}; | |
campaignNGrams[type][queryRow["CampaignName"]][n][currentNGram]["Query Count"] = 0; | |
} | |
if (adGroupNGrams[type][queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram] == undefined) { | |
adGroupNGrams[type][queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram] = {}; | |
adGroupNGrams[type][queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram]["Query Count"] = 0; | |
} | |
if (totalNGrams[type][n][currentNGram] == undefined) { | |
totalNGrams[type][n][currentNGram] = {}; | |
totalNGrams[type][n][currentNGram]["Query Count"] = 0; | |
} | |
campaignNGrams[type][queryRow["CampaignName"]][n][currentNGram]["Query Count"]++; | |
adGroupNGrams[type][queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram]["Query Count"]++; | |
totalNGrams[type][n][currentNGram]["Query Count"]++; | |
for (var i=0; i<statColumns.length; i++) { | |
if (campaignNGrams[type][queryRow["CampaignName"]][n][currentNGram][statColumns[i]] > 0) { | |
campaignNGrams[type][queryRow["CampaignName"]][n][currentNGram][statColumns[i]] += stats[i]; | |
} else { | |
campaignNGrams[type][queryRow["CampaignName"]][n][currentNGram][statColumns[i]] = stats[i]; | |
} | |
if (adGroupNGrams[type][queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram][statColumns[i]] > 0) { | |
adGroupNGrams[type][queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram][statColumns[i]] += stats[i]; | |
} else { | |
adGroupNGrams[type][queryRow["CampaignName"]][queryRow["AdGroupName"]][n][currentNGram][statColumns[i]] = stats[i]; | |
} | |
if (totalNGrams[type][n][currentNGram][statColumns[i]] > 0) { | |
totalNGrams[type][n][currentNGram][statColumns[i]] += stats[i]; | |
} else { | |
totalNGrams[type][n][currentNGram][statColumns[i]] = stats[i]; | |
} | |
} | |
doneNGrams.push(currentNGram); | |
} | |
} | |
} | |
} | |
} | |
Logger.log("Finished analysing queries."); | |
////////////////////////////////////////////////////////////////////////////// | |
// Output the data into the spreadsheet | |
for(var type in totalNGrams) { | |
var wordLengthOutput = []; | |
var wordLengthFormat = []; | |
var outputs = []; | |
var formats = []; | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
outputs[n] = {}; | |
outputs[n]['campaign'] = []; | |
outputs[n]['adgroup'] = []; | |
outputs[n]['total'] = []; | |
formats[n] = {}; | |
formats[n]['campaign'] = []; | |
formats[n]['adgroup'] = []; | |
formats[n]['total'] = []; | |
} | |
// Create headers | |
var calcStatNames = []; | |
for (var s=0; s<calculatedStats.length; s++) { | |
calcStatNames.push(calculatedStats[s][0]); | |
} | |
var statNames = statColumns.concat(calcStatNames); | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
outputs[n]['campaign'].push(["Campaign","Phrase","Word Count"].concat(statNames)); | |
outputs[n]['adgroup'].push(["Campaign","Ad Group","Phrase","Word Count"].concat(statNames)); | |
outputs[n]['total'].push(["Phrase","Word Count"].concat(statNames)); | |
} | |
wordLengthOutput.push(["Word count"].concat(statNames)); | |
// Organise the ad group level stats into an array for output | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
for (var campaign in adGroupNGrams[type]) { | |
for (var adGroup in adGroupNGrams[type][campaign]) { | |
for (var nGram in adGroupNGrams[type][campaign][adGroup][n]) { | |
// skips nGrams under the thresholds | |
if (adGroupNGrams[type][campaign][adGroup][n][nGram]["Query Count"] < queryCountThreshold) {continue;} | |
if (adGroupNGrams[type][campaign][adGroup][n][nGram]["Impressions"] < impressionThreshold) {continue;} | |
if (adGroupNGrams[type][campaign][adGroup][n][nGram]["Clicks"] < clickThreshold) {continue;} | |
if (adGroupNGrams[type][campaign][adGroup][n][nGram]["Cost"] < costThreshold) {continue;} | |
if (adGroupNGrams[type][campaign][adGroup][n][nGram]["Conversions"] < conversionThreshold) {continue;} | |
var printline = [campaign, adGroup, nGram, adGroupNGrams[type][campaign][adGroup][n][nGram]["Query Count"]]; | |
for (var s=0; s<statColumns.length; s++) { | |
printline.push(adGroupNGrams[type][campaign][adGroup][n][nGram][statColumns[s]]); | |
} | |
for (var s=0; s<calculatedStats.length; s++) { | |
var multiplier = calculatedStats[s][1]; | |
var divisor = calculatedStats[s][2]; | |
if (adGroupNGrams[type][campaign][adGroup][n][nGram][divisor] > 0) { | |
printline.push(adGroupNGrams[type][campaign][adGroup][n][nGram][multiplier] / adGroupNGrams[type][campaign][adGroup][n][nGram][divisor]); | |
} else { | |
printline.push("-"); | |
} | |
} | |
outputs[n]['adgroup'].push(printline); | |
formats[n]['adgroup'].push(["0","0","0"].concat(formatting)); | |
} | |
} | |
} | |
} | |
// Organise the campaign level stats into an array for output | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
for (var campaign in campaignNGrams[type]) { | |
for (var nGram in campaignNGrams[type][campaign][n]) { | |
// skips nGrams under the thresholds | |
if (campaignNGrams[type][campaign][n][nGram]["Query Count"] < queryCountThreshold) {continue;} | |
if (campaignNGrams[type][campaign][n][nGram]["Impressions"] < impressionThreshold) {continue;} | |
if (campaignNGrams[type][campaign][n][nGram]["Clicks"] < clickThreshold) {continue;} | |
if (campaignNGrams[type][campaign][n][nGram]["Cost"] < costThreshold) {continue;} | |
if (campaignNGrams[type][campaign][n][nGram]["Conversions"] < conversionThreshold) {continue;} | |
var printline = [campaign, nGram, campaignNGrams[type][campaign][n][nGram]["Query Count"]]; | |
for (var s=0; s<statColumns.length; s++) { | |
printline.push(campaignNGrams[type][campaign][n][nGram][statColumns[s]]); | |
} | |
for (var s=0; s<calculatedStats.length; s++) { | |
var multiplier = calculatedStats[s][1]; | |
var divisor = calculatedStats[s][2]; | |
if (campaignNGrams[type][campaign][n][nGram][divisor] > 0) { | |
printline.push(campaignNGrams[type][campaign][n][nGram][multiplier] / campaignNGrams[type][campaign][n][nGram][divisor]); | |
} else { | |
printline.push("-"); | |
} | |
} | |
outputs[n]['campaign'].push(printline); | |
formats[n]['campaign'].push(["0","0"].concat(formatting)); | |
} | |
} | |
} | |
// Organise the account level stats into an array for output | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
for (var nGram in totalNGrams[type][n]) { | |
// skips n-grams under the thresholds | |
if (totalNGrams[type][n][nGram]["Query Count"] < queryCountThreshold) {continue;} | |
if (totalNGrams[type][n][nGram]["Impressions"] < impressionThreshold) {continue;} | |
if (totalNGrams[type][n][nGram]["Clicks"] < clickThreshold) {continue;} | |
if (totalNGrams[type][n][nGram]["Cost"] < costThreshold) {continue;} | |
if (totalNGrams[type][n][nGram]["Conversions"] < conversionThreshold) {continue;} | |
var printline = [nGram, totalNGrams[type][n][nGram]["Query Count"]]; | |
for (var s=0; s<statColumns.length; s++) { | |
printline.push(totalNGrams[type][n][nGram][statColumns[s]]); | |
} | |
for (var s=0; s<calculatedStats.length; s++) { | |
var multiplier = calculatedStats[s][1]; | |
var divisor = calculatedStats[s][2]; | |
if (totalNGrams[type][n][nGram][divisor] > 0) { | |
printline.push(totalNGrams[type][n][nGram][multiplier] / totalNGrams[type][n][nGram][divisor]); | |
} else { | |
printline.push("-"); | |
} | |
} | |
outputs[n]['total'].push(printline); | |
formats[n]['total'].push(["0"].concat(formatting)); | |
} | |
} | |
// Organise the word count analysis into an array for output | |
/*for (var i = 1; i<8; i++) { | |
if (i < 7) { | |
var wordLength = i; | |
} else { | |
var wordLength = "7+"; | |
} | |
var printline = [wordLength]; | |
if (numberOfWords[type][wordLength] == undefined) { | |
printline.push(0,0,0,0,0,"-","-","-","-","-"); | |
} else { | |
for (var s=0; s<statColumns.length; s++) { | |
printline.push(numberOfWords[type][wordLength][statColumns[s]]); | |
} | |
for (var s=0; s<calculatedStats.length; s++) { | |
var multiplier = calculatedStats[s][1]; | |
var divisor = calculatedStats[s][2]; | |
if (numberOfWords[type][wordLength][divisor] > 0) { | |
printline.push(numberOfWords[type][wordLength][multiplier] / numberOfWords[type][wordLength][divisor]); | |
} else { | |
printline.push("-"); | |
} | |
} | |
} | |
// Logger.log(printline); | |
wordLengthOutput.push(printline); | |
wordLengthFormat.push(formatting); | |
}*/ | |
var filterText = ""; | |
if (ignorePausedAdGroups) { | |
filterText = "Active ad groups"; | |
} else { | |
filterText = "All ad groups"; | |
} | |
if (ignorePausedCampaigns) { | |
filterText += " in active campaigns"; | |
} else { | |
filterText += " in all campaigns"; | |
} | |
if (campaignNameContains != "") { | |
filterText += " containing '" + campaignNameContains + "'"; | |
if (campaignNameDoesNotContain != "") { | |
filterText += " and not containing '" + campaignNameDoesNotContain + "'"; | |
} | |
} else if (campaignNameDoesNotContain != "") { | |
filterText += " not containing '" + campaignNameDoesNotContain + "'"; | |
} | |
// Find or create the required sheets | |
var spreadsheet = SpreadsheetApp.openByUrl(spreadsheetUrl); | |
var campaignNGramName = []; | |
var adGroupNGramName = []; | |
var totalNGramName = []; | |
var campaignNGramSheet = []; | |
var adGroupNGramSheet = []; | |
var totalNGramSheet = []; | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
if (n==1) { | |
campaignNGramName[n] = "Campaign Word Analysis (" + type + ")" ; | |
adGroupNGramName[n] = "Ad Group Word Analysis (" + type + ")" ; | |
totalNGramName[n] = "Account Word Analysis (" + type + ")" ; | |
} else { | |
campaignNGramName[n] = "Campaign " + n + "-Gram Analysis (" + type + ")" ; | |
adGroupNGramName[n] = "Ad Group " + n + "-Gram Analysis (" + type + ")" ; | |
totalNGramName[n] = "Account " + n + "-Gram Analysis (" + type + ")" ; | |
} | |
campaignNGramSheet[n] = spreadsheet.getSheetByName(campaignNGramName[n]); | |
if (campaignNGramSheet[n] == null) { | |
campaignNGramSheet[n] = spreadsheet.insertSheet(campaignNGramName[n]); | |
} | |
adGroupNGramSheet[n] = spreadsheet.getSheetByName(adGroupNGramName[n]); | |
if (adGroupNGramSheet[n] == null) { | |
adGroupNGramSheet[n] = spreadsheet.insertSheet(adGroupNGramName[n]); | |
} | |
totalNGramSheet[n] = spreadsheet.getSheetByName(totalNGramName[n]); | |
if (totalNGramSheet[n] == null) { | |
totalNGramSheet[n] = spreadsheet.insertSheet(totalNGramName[n]); | |
} | |
} | |
/*var wordCountSheet = spreadsheet.getSheetByName("Word Count Analysis (" + type + ")"); | |
if (wordCountSheet == null) { | |
wordCountSheet = spreadsheet.insertSheet("Word Count Analysis (" + type + ")"); | |
}*/ | |
// Write the output arrays to the spreadsheet | |
for (var n=minNGramLength; n<maxNGramLength+1; n++) { | |
var nGramName = n + "-Grams"; | |
if (n == 1) { | |
nGramName = "Words"; | |
} | |
writeOutput(outputs[n]['campaign'], formats[n]['campaign'], campaignNGramSheet[n], nGramName, "Campaign", filterText, clearSpreadsheet); | |
writeOutput(outputs[n]['adgroup'], formats[n]['adgroup'], adGroupNGramSheet[n], nGramName, "Ad Group", filterText, clearSpreadsheet); | |
writeOutput(outputs[n]['total'], formats[n]['total'], totalNGramSheet[n], nGramName, "Account", filterText, clearSpreadsheet); | |
} | |
//writeOutput(wordLengthOutput, wordLengthFormat, wordCountSheet, "Word Count", "Account", filterText, clearSpreadsheet); | |
} | |
Logger.log("Finished writing to spreadsheet."); | |
} // end main function | |
function writeOutput(outputArray, formatArray, sheet, nGramName, levelName, filterText, clearSpreadsheet) { | |
for (var i=0;i<5;i++) { | |
try { | |
if (clearSpreadsheet) { | |
sheet.clear(); | |
} | |
if (nGramName == "Word Count") { | |
sheet.getRange("R1C1").setValue("Analysis of Search Query Performance by Word Count"); | |
} else { | |
sheet.getRange("R1C1").setValue("Analysis of " + nGramName + " in Search Query Report, By " + levelName); | |
} | |
sheet.getRange("R" + (sheet.getLastRow() + 2) + "C1").setValue(filterText); | |
var lastRow = sheet.getLastRow(); | |
if (formatArray.length == 0) { | |
sheet.getRange("R" + (lastRow + 1) + "C1").setValue("No " + nGramName.toLowerCase() + " found within the thresholds."); | |
} else { | |
sheet.getRange("R" + (lastRow + 1) + "C1:R" + (lastRow+outputArray.length) + "C" + outputArray[0].length).setValues(outputArray); | |
sheet.getRange("R" + (lastRow + 2) + "C1:R" + (lastRow+outputArray.length) + "C" + formatArray[0].length).setNumberFormats(formatArray); | |
var sortByColumns = []; | |
if (outputArray[0][0] == "Campaign" || outputArray[0][0] == "Word count") { | |
sortByColumns.push({column: 1, ascending: true}); | |
} | |
if (outputArray[0][1] == "Ad Group") { | |
sortByColumns.push({column: 2, ascending: true}); | |
} | |
sortByColumns.push({column: outputArray[0].indexOf("Cost") + 1, ascending: false}); | |
sortByColumns.push({column: outputArray[0].indexOf("Impressions") + 1, ascending: false}); | |
sheet.getRange("R" + (lastRow + 2) + "C1:R" + (lastRow+outputArray.length) + "C" + outputArray[0].length).sort(sortByColumns); | |
} | |
break; | |
} catch (e) { | |
if (e == "Exception: This action would increase the number of cells in the worksheet above the limit of 2000000 cells.") { | |
Logger.log("Could not output " + levelName + " level " + nGramName.toLowerCase() + ": '" + e + "'"); | |
try { | |
sheet.getRange("R" + (sheet.getLastRow() + 2) + "C1").setValue("Not enough space to write the data - try again in an empty spreadsheet"); | |
} catch (e2) { | |
Logger.log("Error writing 'not enough space' message: " + e2); | |
} | |
break; | |
} | |
if (i == 4) { | |
Logger.log("Could not output " + levelName + " level " + nGramName.toLowerCase() + ": '" + e + "'"); | |
} | |
} | |
} | |
} |
Can I run it from the Spreadsheet itself, by eanbling the service API? Which one? AdSense? Analytics? Thanks for sharing such a great content!
@santosonit Not sure what you mean but since it is an Ad related script I would try enable Ads api's, the script will get all info from your campaigns so Ads api's is the way to go.
You're right. After I made the question, I read/understood that by enabling the API I could potentially use this script (with some modifications) in a script editor bounded to a spreadsheet. Thanks, @caioricciuti
Only me not geting Headlines anymore? Just Descriptions that is being populated with data
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How we can optimize this script if we want to set it up for a single campaign?