Using the "More" button. Of course the simple way that Apple uses in Mail/iOS is not public. rdar://16600859

UITableViewMore.m

- (NSString *)tableView:(UITableView *)tableView titleForSwipeAccessoryButtonForRowAtIndexPath:(NSIndexPath *)indexPath {
    return @"More";
}

- (void)tableView:(UITableView *)tableView swipeAccessoryButtonPushedForRowAtIndexPath:(NSIndexPath *)indexPath {
   NSLog(@"I wanted to be a pretty public API, but then time ran out and they forgot me...");

  // Hide the More/Delete menu.
  [self setEditing:NO animated:YES];
}

For future reference, I got my App Store app approved using the above mentioned, undocumented delegate calls, compiled with the iOS 7.1 SDK. Might mean Apple will make them public in a future release.

This looks very promising: https://github.com/runmad/RMSwipeTableViewCell

Finally, this has been solved in iOS8!

@LeoNatan -- Where? Can't seem to find documentation on it in iOS 8. Thx!

Look for UITableViewRowAction. It seems it has been added in beta2, so far could only find a reference in the API diffs between beta1 and beta2: https://developer.apple.com/library/prerelease/ios//releasenotes/General/iPhoneSeedAPIDiffs/index.html

Also I couldn't get it to work at the moment, but I suppose I'm doing something wrong, as there is at least one person who got it to work: https://twitter.com/marksands/status/481642991745265664

Here is a working example: https://gist.github.com/scheinem/e36835db07486e9f7e64

As I mentioned in the comments make sure you've also implemented tableView:commitEditingStyle:forRowAtIndexPath: in you UITableViewController.

BTW: I updated MSCMoreOptionTableViewCell to be compatible with iOS 8 (beta 2) and added some other functionality.

@scheinem Sorry, but your implementation (MSC) is an insult to coding. Replacing Apple's private api calls with scrambled stringWithFormat and invocations? seriously?