ClearBrain is a predictive analytics platform, that ingests your customer data from Segment to build high propensity audience segments. The platform uses machine learning to learn from your users’ past attributes as tracked in Segment, and determine who is most likely to perform a predicted track, page, or screen event. Every user is assigned a ClearBrain score indicating their likelihood to perform the event in the future, allowing you to target your highest propensity users at the right time and place in your ads, emails, and A/B testing destinations.
It takes on a couple steps to start predicting any behavior with ClearBrain:
- Go to app.clearbrain.com/connections to retrieve your API key
- Enter your API Key into the ClearBrain Segment destination
- Click Historical Replay to sync your past events to ClearBrain Note: the more historical data you send to ClearBrain, the more accurate your predictions will be.