ClearBrain is a predictive analytics platform, that ingests your customer data from Segment to build high propensity audience segments. The platform uses machine learning to learn from your users’ past attributes as tracked in Segment, and determine who is most likely to perform a predicted track, page, or screen event. Every user is assigned a ClearBrain score indicating their likelihood to perform the event in the future, allowing you to target your highest propensity users at the right time and place in your ads, emails, and A/B testing destinations.
It takes on a couple steps to start predicting any behavior with ClearBrain:
- Go to app.clearbrain.com/connections to retrieve your API key
- Enter your API Key into the ClearBrain Segment destination
- Click Historical Replay to sync your past events to ClearBrain Note: the more historical data you send to ClearBrain, the more accurate your predictions will be.
Turning on the ClearBrain destination in Segment will trigger the following calls to be forwarded to ClearBrain, which in turn will result in both user properties and events to be included in future predictions:
identifytrackpagescreen
When you identify a user, we'll infer users and their properties, such as the Segment userID, anonymousID, and UserAgent from the respective Identify call. These are used as the primary key to join your respective user attributes across tracks and pages, which are in turn used to train and personalize your ClearBrain predictions.
A track event can be used as the target goal for any of your ClearBrain predictions. Any track call that has been instrumented for at least one week can be used as the basis for a prediction in ClearBrain, e.g. Users Who May -- Segment Web -- Clicked Login Button -- This Week.
A page event contributes to attributes in ClearBrain pertaining to pageviews, referrers, UTM metadata, etc. A screen event in your mobile app contributes to attributes in ClearBrain pertaining to screenviews. Both are leveraged as additional attributes that inform and train your ClearBrain predictions.
Segment lets you change these destination settings via your Segment dashboard, without having to touch any code.
For questions, please email support@clearbrain.com.