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Last active Jan 20, 2022
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Nike SB's On Tap ad campaign with transparent plexiglass ramps and flourescent lighting.

Back in 2004 Nike SB produced an ad campaign using clear transparent skate ramps and obstacles illuminated with florescent lights in dark settings. The skaters did tricks over these obstacles while not having the best visibility of the obstacles they were skating. The difficulty of skating these obstacles added to the already awesome visual effect to create a unique and artful series of skate photos like no other. Enjoy!




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