FOR IMMEDIATE RELEASE ## AppName vX.X does something interesting AppName vX.X is on the App Store now, and features the following very interesting feature. This is a summary, so I'm focusing on the lead. Just something to make me want to read the rest. Done. City, State/Country - [Company/Developer] has released AppName vX.X, available in the Mac App Store. AppName is/does [broad, general strokes]. [A few more specific points about who it's for and why it's of benefit to them]. New features! - The most intriguing feature specific to this update of AppName - If it's been updated for recent technology improvements, include that - Additional unique features. - *Touting that you added features that the competition already has leaves a bad taste. Stick with what makes AppName unique.* - *They don't need to know you "improved performance" unless there was a widely known bug affecting a majority of customers and you fixed it. It's not a selling point to potential new customers, it's a turnoff to know that there was performance that needed improvement to the point that it made your press release.* [Afterthoughts and additional detail, if needed.] Customers have been saying... [share some customer feedback. It's ok to brag a little.] AppName is $99.99 in the Mac App Store. Feel free to request a promo code from DEVELOPER (email@example.com). [Always list the price and contact info. Having to "click to see price" is annoying no matter where you are]. AppName website: http://getappname.com AppName vX.X changelog: http://getappname.com/changelog/#vXX AppName on the Mac App Store: http://itunes.apple.com/xxxx #### About Company/Developer A brief bio about your company or yourself. One paragraph. - - - For interviews or further information contact: Joe Developer, COMPANY Phone: +1 (XXX)-XXX-XXXX Email: firstname.lastname@example.org Website: http://getappname.com skype/aim/github/twitter: appname
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Simplistic press release boilerplate for apps