Emperically analyzing a competitor, business or person

competitive-analysis.md

Competitive Analysis Process

Note: this is a live doc

Define Profile

Open-source intelligence (OSINT)

Extract intel on domain / email / username / phone with OSINT tools.

• A curated list of amazingly awesome OSINT
• Datasploit
  • Shodan
  • Censysio
  • Clearbit
  • Emailhunter
  • Fullcontact
  • Google Custom Search Engine
  • Zoomeye
• http://who-is-this.appspot.com

Check their website for specific data points:

Notate any subtle discrepencies!

• Legal name

• Founded date

• Employee count

• Market value

• Funding stage

• How many widgets they offer

• How many customers they have

• Key features

• Key capabilities

• Legal history (Pacer)

• Trademarks (USPTO)

Web analysis:

1. Use SpyFu to research competitor Web position: https://www.spyfu.com/overview/domain?query=getusedparts.com

2. Analyze their security posture with Mozilla Observatory: https://observatory.mozilla.org/analyze.html?host=getusedparts.com

3. Analyze their tech stack:

• with BuiltWith: https://www.similartech.com/websites/getusedparts.com
• Or SimilarTech (paid service) https://www.similartech.com/websites/getusedparts.com
• Note: you could subscribe to tech stack changes or purchased keywords for SEO strategies.

Mobile analysis:

1. Analyze their rankings:

• https://www.appannie.com/en/apps/ios/app/car-parts/
• https://www.apptweak.com/search?device=iphone&country=us&term=car+part
• https://prioridata.com/search/apps?search_text=car%20part
• https://www.applyzer.com/main.php?mmenu=rankings&submenu=getRanking&app=1024205586&market=1

2. Analyze their mobile security posture

• Refer to OWASP for current tools / infosec: https://www.owasp.org/index.php/OWASP_Mobile_Security_Project

Is this enough data?