Our Analytics SDK is designed to provide practical benefits for your HypeLab ads. By integrating this SDK into your website, you will be able to easily share deeper funnel analytics events back to HypeLab, which will help our personalization algorithms learn about what works and what doesn't. Ultimately, this should translate into better return on ad spend (ROAS) for you.
When someone takes a specific action after interacting with your ad, that's a conversion. Sending a conversion tells us that a user is engaging in behavior that aligns with your goals! In web3 advertising, conversion actions can be anything from a user connecting their wallet to a player signing up for an NFT whitelist. If you celebrate it and count it as a win, you should be sending a conversion. Here are some of the most common conversions we see:
- Connecting a wallet
- Submitting a transaction