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Last active Jul 6, 2018
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Takeaways from "Presenting Design Work" - WWDC sessions 2018 https://developer.apple.com/videos/play/wwdc2018/811/

The presenter

Clarify your objectives

  • Establish your goals
  • Identify the questions you need answered
  • Understand the objective of your audiences
  • Don't dive into details before clarifying bigger picture

Embrace feedback

  • Take all feedback seriously even if disagree
  • Clarify the problems identified by the audience - separate problems highlighted from (potentially) invalid solutions suggested
  • Be willing to change your position
  • Don't pretend to understand unclear feedback - clarify the problem problem is trying to address.
  • Don't be dismissive or overly defensive

Seek advice

  • Use the wisdom of your colleagues
  • Practice your presentation with them
  • Don't try to do everything yourself

Use your own voice - be genuine

  • Express your own opinion - doesn't mean you have to have all the answers
  • Show your passion
  • Explain your process - explain your journey
  • Don't be over-confident or insincere
  • Don't say what you think people want to hear

The audience

Respect the audience

  • Always have an agenda: here's what we are going to talk about…
  • Recap what happened last time
  • Integrate the feedback, show that you are listening
  • Make no assumptions about what audience knows
  • Do not show up without a plan
  • Don't be dismissive of anyone input

Make it relatable

  • Let people see themselves in your story. Excitement, worry or fear enhances the sense of commitment.
  • Talk about what you see and feel
  • Don't talk about users like a distant third party
  • Speak at the first person

Engage in dialog

  • Design for the 'aha!' moment
  • Ask them questions, then ask more questions!
  • Do not deliver a monologue

The Idea

It is crucial to explain why

  • Define your problem in a single sentence
  • Find agreement with your audience
  • Show evidence that the problems exist
  • Avoid using subjective reasoning for your decisions

Utilize storytelling

  • Map your narrative early - sketch out narrative of your presentation early
  • Incorporate a story with a distinct beginning middle and the end
  • Contrast reality with a batter story
  • Don't make it too elaborate

Keep it simple

  • If I had more time, I would have written a shorter letter
  • Strip away everything that's not essential
  • Summarize!

Summary

Presenter

  • Know your objectives
  • Embrace advice
  • Seek advice
  • Use your own voice

Audience

  • Respect your audience
  • Make it relatable
  • Engage in the dialogue

Idea

  • Explain why
  • Utilize storytelling
  • Keep it simple
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