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KISSmetrics

Key Features:

• Integrates with CRM, email marketing and other programs
• Analyze data from multiple channels in a single interface
• Visitor-focused data instead of broad stats

Pros

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Restore your Mac to the original factory settings

1. Deauthorize your iTunes store account. (You should also deauthorize any third-party apps, such as Photoshop, that are locked to your Mac).
2. Turn off FileVault (if you are using it).
3. Sign out of iCloud.
4. Restart the Mac in Recovery Mode (hold down Command + R key during restart).
5. Use Disk Utility to erase the hard drive. Click on Disk Utility > Continue. Select the Main volume and click Unmount then Erase). Quit Disk Utility (Disk Utility > Quit Disk Utility).
6. Click Reinstall OS X and Continue. Follow the instructions to reinstall Mac OS X.

Source: http://www.macworld.co.uk/how-to/mac/how-reset-macbook-restore-your-mac-original-factory-settings-3494564/

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Manually Upgrading WordPress

For sites that aren’t running on Genesis/Evolution

Backup Your Database & Files

Always backup content before beginning the manual update in case a revert is needed.

Check Plugins

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module.exports = {
  config: {
    // default font size in pixels for all tabs
    fontSize: 14,

    // font family with optional fallbacks
    fontFamily: '"Operator Mono", Menlo, "DejaVu Sans Mono", "Lucida Console", monospace',

    // terminal cursor background color and opacity (hex, rgb, hsl, hsv, hwb or cmyk)
    cursorColor: 'rgba(211,0,123,0.75)',

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Increasing Website Traffic

https://ahrefs.com/blog/increase-website-traffic/ (h/t via Stephanie S: https://higheredu.slack.com/archives/marketing/p1463773458000002)

Case Study 1

Improve content and keywords to gain traffic

1. Dig up Organic Keywords from Ahrefs Site Explorer
2. Evaluate the competition using Google SERPs

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Steps to winning Featured Snippets

source: How to Optimize Your Content for Google's Featured Snippet Box

Uncover what a Featured Snippet is and what steps you can take to help your business earn more visibility on a search engine results page.

Here are the takeaways…

1. Backlinks matter much less for ranking in the Featured Snippet when you already rank on page one.
2. There should be an area on the page where the search query appears in a header (h2, h3, h4, etc.).

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SEO Checklist

Source: (Case Study) This SEO Checklist = 48.7% More Organic Traffic

1. Step #1: Delete “Dead Weight” Pages

• WordPress category and tag pages
• Outdated blog posts
• Low-quality blog posts
• Ecommerce product pages with zero sales

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Error: ssh-cleanup

(Usually occurs when running Vagrant Up (Evolution ​v1.3.16​) = Vagrant 1.6.5 Virtual Box 4.3)

There are errors in the configuration of this machine. Please fix
the following errors and try again:

vm:
* The 'ssh-cleanup' provisioner could not be found.

• Upgrade to Vagrant 1.8.5+ & Virtual Box 5.1.2+

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Description

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RewriteEngine on #redirect http non-www to https://www RewriteCond %{HTTPS} off RewriteCond %{HTTP_HOST} ^(www.)?example.com$ RewriteRule (.) https://www.example.com/$1 [R=301,L] #redirect https non-www to www RewriteCond %{HTTPS} on RewriteCond %{HTTP_HOST} ^example.com$ RewriteRule (.) https://www.example.com/$1 [R=301,L]