A product idea is something that you want to explore further --- you have some information but not all of it. This template provides questions to help get Product Managers focused and help them dive into the idea. It serves as a guide as PMs decide whether or not to pursue the opportunity and draft a Product Opportunity for their team.
The purpose of filling out this template is to set up a plan for further exploration. The questions are designed to help determine where to investigate further, and to encourage discussion with the team. This template is intentionally lightweight, can be used to quickly give ideas structure, and record ideas so they don't get lost. Product idea docs can be closed/archived and re-opened/unarchived later. They are not to be prioritized, rather product idea docs serve as a 'bulletin board' for ideas that come from other product opportunities, customer conversations, market research,