Last week Dropbox introduced Dropbox Pro with 1TB storage space (and some other cool features) for $99/year (or $9,99/month), which is a pretty good deal (Google Drive 1TB also costs $99,99/year). The problem: it's not $99/year, but $130/year (or $13/month) if you happen to live in Europe. Instead of converting prices from dollars to euros, they just changed $ to €.
But that's not the best part. You can buy it cheaper if you use Dropbox app on iOS.
Now it's only $118/year or $10/month, which is much cheaper than through their website (and they still have to give 30% of that to apple!). I guess we should thank apple for not allowing different pricing in different regions. So if you plan to upgrade to Dropbox Pro, do it through their mobile app.
This practice of converting prices $1:€1 is really unfair to european consumers, which for some reason have to pay way more for their services, and Dropbox is not alone in doing this.
I think the question rather should be, if they add the VAT on top of the price. If not, then it's actually getting pretty close with $1:€1 since, they add the VAT on top of the US price.
I know services where they just charge you the VAT on top of it, and then there was also the 'unfair' claim to Europeans. This happened when LindenLab (Second Life) introduced the VAT charge (quite some years back).
A lot of in-world businesses in virtual real estate (land business) had suddenly to pay for the monthly fee 20% more than US citizens. That created in case of Second Life an unfair favouring of US vendors.
I can understand their pricing differences, but it gives one a bad taste especially when you consider the IOS in-app price difference.