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<p>Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},</p><p>How many times have you been caught out by (a lack of) sales & marketing tool integrations?</p> | |
<ul> | |
<li>They don’t exist between the tools you use</li> | |
<li>They don’t pass the data you need them to</li> | |
<li>They don’t play nicely with multiple other tools</li> | |
</ul> | |
<p>We noticed Hull users diving into our more technical features to break and sync data silos that integrations couldn’t help with. {% if customer.clearbit-github_handle == blank %}Your ops & engineering teams might want to have a read of this post too…{% else %}And as a technical user, you I figure might <i>really</i> like this post :){% endif %}</p> | |
<p>This has saved ops and engineering teams hundreds of hours on data integration projects, dodged a six-figure spend on customer data warehousing, saved over $15,000 on Salesforce, and doubled qualified leads with global visibility.</p> | |
<p><strong>In this Spotted blog post, you |
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<p>Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},</p>What’s the gap between subscribing to a newsletter (like this one), and being ready & excited to talk to sales? {% if customer.clearbit_company-description contains "trial" OR "try" OR "free" %}Or signup to try {% if customer.clearbit-employment_name == blank %}your product{% else %}customer.clearbit-employment_name?{% endif %}{% endif %}<p></p> | |
<p>This week, we’ve spotted a number of powerful lead nurturing tactics teams are doing on Hull to optimize the mid-funnel for outsized results. We’ve seen other data-driven teams increase lead-to-opportunity by 400%, others triple lead-to-SQL conversion, and others triple email open rates.</p> | |
<p>In this post you’ll learn how {% if customer.clearbit-employment_name == blank %}your team{% else %}{{customer.clearbit-employment_name | capitalize}}{% endif %} can copy:</p> | |
<ul> | |
<li>The content & research strategy they use to identify what wil |
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<p>{% if customer.account_clearbit-geo_country == "France" %} | |
Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! | |
{% else %} | |
Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, | |
{% endif %} | |
</p> | |
<p>A question for you... how many <em>unique</em> lead sources do you think you have{% if customer.clearbit-employment_name != BLANK %} at {{customer.clearbit-employment_name}}{% endif%}?</p> | |
<p>Yesteryear’s marketing automation tools & CRMs weren’t built for today’s tactics we see scaling SaaS startups using. And in 2018, <em>scaling startups cast loads more nets.</em></p> |
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<!-- For our post on email personalization at scale: https://www.hull.io/blog/email-personalization/ --> | |
<!-- Read and subscribe to Hull --> | |
<p>Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %},</p> | |
<p> | |
{% if customer.clearbit-employment_name == "Drift" %} | |
Last week, we saw you guys launched your new marketing email product. Congrats! We love the direction you're challenging marketers to take. | |
{% elsif customer.clearbit-location contains "Boston" %} | |
Last week, you might have seen another Boston-based tech company launching their new marketing email product. |
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<p>{% if customer.account_clearbit-geo_country == "France" %} | |
Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! | |
{% else %} | |
Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, | |
{% endif %} | |
</p> | |
<p>Last time, we shared how we've seen teams manage email personalization at scale.</p> | |
<p>But I bet way more people visited {% if customer.account_clearbit-domain == BLANK %}your website{% else %}{{customer.account_clearbit-domain}}{% endif %} than you emailed last month.</p> |
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<p>{% if customer.account_clearbit-geo_country == "France" %} Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! {% else %} Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, {% endif %}</p> | |
<p>It seems almost every team on Hull is using data enrichment. For personalization, lead qualification, analysis, you name it...</p> | |
<p>But how do different teams use different enrichment tools & techniques?</p> | |
<p>How do teams figure out what to do with <em>ALL</em> that data?</p> | |
<p>And how does GDPR and privacy concerns affect data enrichment?</p> |
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<p>{% if customer.account_clearbit-geo_country == "France" %} | |
Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! | |
{% else %} | |
Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, | |
{% endif %} | |
</p> | |
<p> | |
{% if customer.clearbit-employment_role == "marketing" %} | |
I've found "lead scoring" to be a bit polarizing between us marketers. What do you think? |
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<p>{% if customer.account_clearbit-geo_country == "France" %} | |
Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! | |
{% else %} | |
Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, | |
{% endif %} | |
</p> | |
<p>Ed here from the Hull Crew...</p> | |
<p>We’re back after INBOUND & HYPERGROWTH in Boston{% if customer.hubspot-lead_interest != blank %} - great to see you there!{% else %} - great to meet so many customers and teams there, and geek out about data integration!{% endif %}</p> |
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<p>{% if customer.account_clearbit-geo_country == "France" %} Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! {% else %} Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, {% endif %}</p> | |
<p>Ed here from the Hull Crew }}</p> | |
<p>This week’s newsletter is all about multi-touch attribution.</p> | |
<p><em>aka. The “which drink got you drunk” problem.</em></p> | |
<p>It’s hard enough in B2C, but in B2B you need to:</p> |
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<p>{% if customer.account_clearbit-geo_country == "France" %} Salut{% if customer.first_name != blank %} {{ customer.first_name | capitalize }}{% else %}{% endif %}! {% else %} Hi {% if customer.first_name != blank %}{{ customer.first_name | capitalize }}{% else %}there{% endif %}, {% endif %}</p> | |
<p>Ed here from the Hull Crew. And I have an observation... }}</p> | |
<p>{% if customer.clearbit-employment_role == "sales" %}You sales people all{% elsif customer.clearbit-employment_role == "marketing" %}Us marketers{% else %}We all{% endif%} use customer data.</p> | |
<p>Everyone blogs & chats about smart marketing tactics, modern sales methods & best practices - all of these have customer data at the heart of them.</p> | |
<p><em>Who is talking about the best practices for customer data in 2018?</em></p> | |
<p>We couldn’t find anything that resembled a complete guide to customer data (customer success want one). The why’s, the how’s, and the what’s of wrangling tools, teams & data together.</p> |
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